The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically. It is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and help them achieve success...
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key con...
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like a marketer but also to think about the subject critically.
Designed to compliment existing textbooks for the course, the companion provides: Easy access to the key themes in Marketing Helpful summaries of the approach taken by the main...
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concep...
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven???t heard about in their lectures. This book is an antidote to the boring textbook that still tackles key areas addressed in marketing courses. It will challenge students??? thinking and help them get a...
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing student...
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more." De-marketing tries for the very opposite. Why would a company actively try to decrease demand?
There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high...
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solution...
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something Marketing is about advertising and communications in part, but it's also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It's a rich and fascinating area of management waiting to be explored - so welcome to Marketing
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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those ...
