CIM Coursebook Marketing Essentials

ISBN-13: 9781138441026 / Angielski / Twarda / 2017

Jim Blythe

Opis

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

Spis treści

Chapter 1 The Nature and Scope of Marketing; Chapter 2 Planning within the Marketing Context; Chapter 3 The Marketing Mix;

O autorze

Jim Blythe