Kategoria BISAC: Business & Economics >> Advertising & Promotion

The Mood of Information explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal,...

For the first time, Capon introduces his breakthrough four-part "congruence model" of key account...

Das Internet hat die Welt von Information, Kommunikation und Medien nachhaltig verandert. Suchmaschinen spielen dabei eine zentrale Rolle. Sie bilden das Tor zum Meer der elektronisch verfugbaren Informationen, leisten dem Nutzer wertvolle Hilfe beim Auffinden von Inhalten, haben sich zwischenzeitlich zum Kristallisationspunkt fur vielfaltige erganzende Informations-, Kommunikations- und Mediendienste entwickelt und schicken sich an, Strukturen und Strategien der beteiligten Branchen umzuwalzen. Dabei ist die dynamische Entwicklung der Such- und Finde-Technologien fur das Internet...

This book analyzes the dynamics and impacts of software development and discusses new institutional and economic changes in the context of digital market economies. Regulatory approaches in OECD countries are compared and country studies evaluated with respect to innovation and welfare aspects. The book furthermore examines telecommunications regulation of fixed line networks, cable TV and mobile communications. Also discusses the role of EU framework regulation and issues of market power.

Peer-to-Peer (P2P) networks are comprised of equal "nodes" that function as both clients and servers, as opposed to systems in which data and information are managed through centralized servers. The implications of this architecture go far beyond the technological realm; the ability of individuals to share digital content files, including audio and video material, in real time, facilitates communication and, at a deeper cultural level, promotes community without hierarchy or strict control. As Eli Noam, Lorenzo Pupillo, and their colleagues demonstrate in this timely and incisive volume,...

This groundbreaking book is the first to study the cultural history of advertising in imperial Russia. In the first part of the book, West describes the development of advertising as an industry, discussing responses from both the business community and the state. The emergence of Russian advertising and consumer culture played a formative role in unsettling traditional tsarist society by promoting the aspirations of self-fulfillment through consumption. Encouraging a consumerist ethic at odds with an autocratic society, advertising spoke the language of both tradition and modernity,...

• Human brain processes visuals 60,000x faster than text.
• Web posts with visuals drive up to 180% more engagement than those without.
• Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for...

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key...