City Branding: Theory and Cases

ISBN-13: 9780230241855 / Angielski / Twarda / 2010 / 272 str.

Keith Dinnie

Opis

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Recenzje

'City Branding Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.' - Dr Andres Coca-Stefaniak, Editor-in-Chief, Journal of Town & City Management

'This is an important book which gives a tremendous wealth of well-researched insights into the practice of city branding. By drawing upon a range of contributors from diverse theoretical backgrounds, it provides a holistic view and makes a significant contribution to the emerging field of city branding. This book is set to become a must-have for anyone involved in place branding.' - Dr Teemu Moilanen, place branding specialist and author of How to Brand Nations, Cities and Destinations

'In a global world, cities are increasingly seeking differentiation through brand strategies. This book not only offers an original approach to city brand theory, but also provides illustrative examples through a showcase of cities across the world as a means to better understand this novel form of branding.' - Dr Edgar Centeno, Monterrey Institute of Technology Mexico; Place Branding and Public Diplomacy Regional Editor for the Americas and the Caribbean

Spis treści

Preface; K.Dinnie Foreword; B.Baker PART I: THEORY Introduction to the Theory of City Branding; K.Dinnie Branding the City as an Attractive Place to Live; A.Insch City Branding and Inward Investment; A.C.Middleton City Branding and the Tourist Gaze; G.Hospers City Branding Partnerships; S.van Gelder City Branding and Stakeholder Management; A.Stevens Paradoxes of City Branding and Societal Changes; C.Ooi City Branding through Food Culture – Insights from the Regional Branding Level; R.Tellstrom City Branding and Sustainable Urbanism; J.Braiterman Online City Branding; M.Florek PART II: CASES Introduction to the Practice of City Branding; K.Dinnie The City Branding of Accra; A.Ebow Spio The City Branding of Ahmedabad; S.Nair Athens City Branding and the 2004 Olympic Games; M.Fola The City Branding of Barcelona: A Success Story; J.C.Belloso Chongqing's City Branding – The Role of Graphic Design; F.Lau & A.Leung Edinburgh City Branding; K.Wardrop The Hague, International City of Peace and Justice; B.Hulleman & R.Govers Kuala Lumpur City Branding; G.Musa & T.C.Melewar Lisbon City Branding; J.Freire The City Branding of Montevideo; P.Hartmann New York City Branding; P.Bendel Paris City Branding; J.Kapferer Seoul City Branding; K.Y.Kyung The City Branding of Hong Kong; T.Loo Strategic Planning Director for China at Mediaedge:cia Sydney City Branding; G.Parmenter Tokyo's City Brand; R.Kelts Wollongong City Branding; G.Kerr

O autorze

JUAN CARLOS BELLOSO Consultant, Barcelona, Spain PEGGY BENDEL President, Bendel Communications International, New York City United States JARED BRAITERMAN Founder of Tokyo Green Space, Research Fellow at the Tokyo University of Agriculture, Council on Foreign Relations Hitachi International Affairs Fellow, Tokyo, Japan ANTHONY EBOW SPIO Lecturer, Ashesi University College, Accra, Ghana MAGDALENA FLOREK Poznan University of Economics, Poland JOAO FREIRE Consultant, Brandia Central, Lisbon, Portugal MARIA FOLA Consultant, Athens, Greece ROBERT GOVERS Adjunct Associate Professor, Consortium University of Leuven, Belgium PABLO HARTMANN Professor, ORT University, Montevideo, Uruguay GERT-JAN HOSPERS Professor in City and Regional Marketing (RU), University of Twente, The Netherlands BENGT-ARNE HULLEMAN Protocol Officer of the International Criminal Court, The Hague The Netherlands ANDREA INSCH Senior Lecturer, Otago University, New Zealand JEAN-NOEL KAPFERER Professor, HEC Paris, France ROLAND KELTS Writer, New York City, United States GREG KERR University of Wollongong, Australia KIM YOU KYUNG Professor, Hankuk University of Foreign Studies, Seoul, South Korea FREEMAN LAU and ANGELICA LEUNG Design Consultants, Hong Kong THERESA LOO Strategic Planning Director for China at Mediaedgecia, Beijing, China Geoff Parmenter, Chief Executive Officer of Events NSW, Brand Sydney Project Team Australia TC MELEWAR Professor, Zurich University of Applied Sciences, Switzerland ALAN C. MIDDLETON Executive Director, Schulich School of Business Executive Development Program, Canada GHAZALI MUSA Head of Department of Marketing, University of Malaya, Kuala Lumpur, Malaysia SATISH NAIR NIRMA University, Gujarat, India CAN-SENG OOI Associate Professor, Copenhagen Business School, Denmark ANDREW STEVENS Research Manager, Japan Local Government Centre, United Kingdom RICHARD TELLSTROM Senior Lecturer, Orebro University, Sweden SICCO VAN GELDER Founder, Placebrands Consultancy, The Netherlands KENNETH WARDROP Head of Destination Edinburgh Marketing Alliance, Edinburgh, Scotland