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Advertising & Popular Culture: Studies in Variety and Versatility
ISBN: 9780879725280 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising;...
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cena:
73,12 |
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Plunkett's Advertising & Branding Industry Almanac 2010 : Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 9781593921675 / Angielski / Miękka / 550 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising...
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on...
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cena:
1165,78 |
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Gender and the language of Advertising
ISBN: 9783639233322 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely controversial in the world of advertising nowadays. The verbal and visual language of advertising may reflect a nations culture, customs and the ways in which men and women think and interact. Therefore, one of the main objectives of this study is to understand how advertisements affect and influence the culturally gendered stereotypes so as to satisfy the norms of a society. More specifically, it seeks to analyse how England and Morocco portray women in...
Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely controversial in ...
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cena:
219,18 |
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Global Advertising, Attitudes, and Audiences
ISBN: 9780415875974 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and... Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. Th... |
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902,39 |
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The Zen of Selling: The Way to Profit from Life's Everyday Lessons
ISBN: 9781936041008 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE ZEN OF SELLING The Way to Profit from Life's Everyday Lessons For professional salespeople on the go, wading through a '500-steps-to-success' manual or trying to memorize sales rules are poor ways to learn. Salespeople know that nothing beats the impact of a real-life story. Now every important sales secret has been clarified and crystallized in this short, lively, and compelling collection of 17 stories. From handling harsh rejection to closing a tough sale, the stories use real-life contexts and fully fleshed out characters to illustrate fundamental selling rules. The truths that emerge...
THE ZEN OF SELLING The Way to Profit from Life's Everyday Lessons For professional salespeople on the go, wading through a '500-steps-to-success' manu...
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cena:
55,00 |
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Scientific Advertising
ISBN: 9781607962366 / Angielski / Miękka / 80 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Claude Hopkins, the father of modern advertising techniques, believed that -Advertising is salesmanship,- and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the...
Claude Hopkins, the father of modern advertising techniques, believed that -Advertising is salesmanship,- and as such it should be measurable and just...
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cena:
30,28 |
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Advertising, Commercial Spaces and the Urban
ISBN: 9780230216808 / Angielski / Twarda / 215 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city
Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertisin...
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201,24 |
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Pay No Attention to That Man Behind the Curtain: How Technology Has Made Traditional Advertising Obsolete
ISBN: 9781450219471 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
71,83 |
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Pay No Attention to That Man Behind the Curtain: How Technology Has Made Traditional Advertising Obsolete
ISBN: 9781450219495 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
109,74 |
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Online Multimedia Advertising: Techniques and Technologies
ISBN: 9781609601898 / Angielski / Twarda / 354 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for...
The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural ...
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cena:
907,44 |
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The Sales Compensation Handbook
ISBN: 9780814417133 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now in an updated and expanded edition, The Sales Compensation Handbook provides the information and tools needed to design and implement top-notch sales compensation programs. This authoritative reference from experts at Towers Perrin provides guidance on all aspects of compensating salespeople, including cash and non-cash incentives * base salary, bonus, and commission scales * team-selling roles and implications * linking compensation to company culture, and much more. Sales managers and compensation professionals alike will find this comprehensive resource a valuable tool for building...
Now in an updated and expanded edition, The Sales Compensation Handbook provides the information and tools needed to design and implement top-notch sa...
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cena:
189,34 |
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From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War
ISBN: 9781451609905 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Vividly reminiscent of the goings-on at Sterling Cooper--the late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging products--this is the story of what Madison Avenue was really like in the '60s. A worldwide bestseller when first published in 1970, this frank, irreverent, and hilarious memoir is a one-of-a-kind cult classic.
Vividly reminiscent of the goings-on at Sterling Cooper--the late nights, the three-martini lunches, the sex on couches, and, of course, the ac...
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cena:
75,77 |
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Advertiser Notes and Queries, Volume 2
ISBN: 9781144692085 / Angielski / Miękka / 494 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, e...
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cena:
114,41 |
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Catalopgue Choice Colletion Fo Books
ISBN: 9781144919793 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, e...
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cena:
88,95 |
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Facebook Advertising for Dummies
ISBN: 9780470637623 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.
Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effe... |
cena:
112,91 |
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Quantitative Models in Marketing Research
ISBN: 9780521143653 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.
This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the ...
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cena:
252,07 |
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Perspektiven Für Die Publikumszeitschrift
ISBN: 9783540494348 / Niemiecki / Twarda / 562 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und Analyse der Perspektiven von Publikumszeitschriften im heutigen Wettbewerbsumfeld: Produkteigenheiten, Vertrieb und Erlosquellen. Zusatzlich mit neuen Chancen im TV, Internet, als E-Paper und durch nichtmediale Diversifikation. Besonderes Augenmerk legen die Autoren auf die Publikumszeitschriftenmarke als verbindendes Element."
Namhafte Autoren aus Praxis und Wissenschaft liefern hier erstmalig die umfangreiche Darstellung und Analyse der Perspektiven von Publikumszeitschr... |
cena:
263,32 |
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Economic Analysis of Music Copyright: Income, Media and Performances
ISBN: 9781441963178 / Angielski / Twarda / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Chris Anderson's initial Long Tail' analysis was released in 2004 just as the wave of mergers and acquisitions was sweeping the music publishing and radio industries. Music industry executives began looking for Anderson's 'Long Tail' effect and with it the implied redistribution of royalty income from popular songs to long dormant and forgotten works in their catalogs. These music publishers had hoped to further maximize the value of their copyright assets (lyrics and melody) in their existing music catalogs as the sale of compact disks diminished, and consumers switched their purchasing and...
Chris Anderson's initial Long Tail' analysis was released in 2004 just as the wave of mergers and acquisitions was sweeping the music publishing and r...
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cena:
442,79 |
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The Power of Belonging: The Marketing Strategy for Branding
ISBN: 9781450245760 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing expert who has promoted innovative methods throughout the Persian Gulf Region and beyond, explains how developing a personal relationship with consumers can help your brand and business. Using real examples, you'll find out how some of the most successful companies have used the five human senses to emphasize the power of belonging. Find out how this powerful approach can also work for you and your company. Along the way, you'll learn how to...
Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing...
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cena:
60,46 |
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The Power of Belonging: The Marketing Strategy for Branding
ISBN: 9781450245784 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing expert who has promoted innovative methods throughout the Persian Gulf Region and beyond, explains how developing a personal relationship with consumers can help your brand and business. Using real examples, you'll find out how some of the most successful companies have used the five human senses to emphasize the power of belonging. Find out how this powerful approach can also work for you and your company. Along the way, you'll learn how to...
Discover the power of belonging along with proven marketing strategies to promote brand awareness and improve results. Said Aghil Baaghil, a marketing...
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cena:
98,36 |
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