The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for...

This book explores the internet and mobile ecosystems which are powered by cloud computing - an essential, if not indispensable, part of our everyday lives. Billions of users world-wide use this technology for information sharing, communication and social networking and a high proportion of activity is driven by massive media content such as images, videos and other emerging 3D visual media. However, managing, searching and visualizing this gigantic amount of data to facilitate communication is difficult which has led to an influx of innovation and research in these areas.

The...