Facebook Advertising for Dummies

ISBN-13: 9780470637623 / Angielski / Miękka / 2010 / 336 str.

Paul Dunay; Richard Krueger; Joel Elad

Opis

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.

• Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
• Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
• Walks you through planning and creating an advertising campaign
• Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
• Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Spis treści

Introduction.

Part I: Getting Started with Facebook Advertising.

Chapter 1: Profi ting from the Facebook Revolution.

Chapter 2: Setting Up Your Facebook Account.

Part II: Launching Your Facebook Advertising Campaign.

Chapter 3: Matching Your Ads to Your Marketing Strategy.

Chapter 4: Buying Strategies.

Chapter 5: Understanding the Types of Ad Campaigns.

Chapter 6: Getting Set to Implement and Measure Results.

Part III: Managing Your Facebook Advertising Campaigns.

Chapter 7: Creating Pages for Your Campaign.

Chapter 8: Testing and Optimizing Your Ad Campaign.

Chapter 9: Tracking Conversions to Sales.

Part IV: Minding Your Metrics.

Chapter 10: Checking Out the Data.

Chapter 11: Creating Reports.

Chapter 12: Extending the Facebook Experience.

Part V: The Part of Tens.

Chapter 13: Ten Facebook Page Promotion Techniques (Besides Ads).

Chapter 14: Ten (or So) Facebook Ads Beginner Mistakes.

Chapter 15: Ten Nontraditional Facebook Ad Campaigns.

Chapter 16: Ten Resources for Facebook Advertisers.

Index.

O autorze

Paul Dunay is a marketing expert who was among BtoB Magazine′s Top 25 BtoB Marketers of the Year in 2009. Richard Krueger is a frequently quoted authority on social media marketing. Joel Elad is the author of LinkedIn For Dummies and coauthor of Starting an Online Business All–in–One For Dummies.

Blurb

Reach more customers with a targeted Facebook ad campaign learn how, here!

You already know that social media is hot. That′s where your customers are, so that′s where your product or service should be, too. Here′s what you need to know about establishing your business on Facebook, developing an ad strategy, building targeted landing pages for your ads, getting and interpreting the results of your efforts, and much more.

• Right on target maximize Facebook′s capability to display your ads only to specific groups by age, interests, or geographic area

• The money thing figure out how much you want to spend, how to make the most of it, and whether to use CPM or CPC

• Get creative learn to write compelling ads and choose a click–through page

• Launch time launch your campaign, decide which ads to run when, and test your concepts

• Happy landings discover what goes into a good landing page and how to customize it to measure effectiveness

• What′s working use the Ads Manager to monitor statistics, identify trends, and judge success

• Report cards generate reports that show who′s responding to your ads and how they′re interacting with your company

• Facebook and you find out how to keep your fans connected

Open the book and find:

• Key advantages of using Facebook advertising

• What cost per click and cost per impression mean

• How to set your exact demographics for your ad audience

• What types of reports you can generate

• Pointers on pleasing your prospects

• How to convert a response to a sale

• Tips on tracking ROI

• How to avoid common mistakes beginners make

Learn to:

• Create an ad campaign on Facebook

• Perform precision ad targeting

• Make the most of landing pages

• Test and optimize your ads