Advertising & Popular Culture: Studies in Variety and Versatility

ISBN-13: 9780879725280 / Angielski / Miękka / 1992 / 172 str.

Sammy R. Danna

Opis

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.