Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising...
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on...
The apparel and textiles industry is one of the industries most affected by globalization, and involves complex relationships that are constantly evolving. This carefully-researched book covers exciting trends in apparel and textile supply chains; manufacturing; design; women's, men's and children's fashions; shoes; accessories; retailing; trade; distribution; technologies; and smart fabrics. It includes a thorough market analysis as well as our highly respected trends analysis. It also includes thousands of contacts for business and industry leaders, industry associations, Internet sites and...
The apparel and textiles industry is one of the industries most affected by globalization, and involves complex relationships that are constantly evol...
