Kategoria BISAC: Business & Economics >> Public Relations

Olympic Event Organization is the first text to address a number of important questions in contemporary mega-event management:

• Which organizations are involved in the Olympic Movement and in what capacity?
• What are the interorganizational flows of authority and finance between them?
• How is work grouped, in what unit sizes, how specialized and formalized are work processes?
• How complex, dynamic, diversified, or friendly is their environment?
• What are the power issues and how do the technological processes affect these organizations?
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The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.

Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning...

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.

This step-by-step guide shows how to create a positive public perception of your school - even if you have no background in public relations. Through real-life scenarios, you'll learn valuable and easy strategies to create goodwill for your school.