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Researching the Public Opinion Environment: Theories and Methods
ISBN: 9780761915300 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media. Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involve... |
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961,44 zł |
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Researching the Public Opinion Environment: Theories and Methods
ISBN: 9780761915317 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the publ...
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665,22 zł |
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News, Public Relations and Power
ISBN: 9780761974956 / Angielski / Twarda / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication scholarship and study News, Public Relations and Power has contributions from leading international researchers who address issues such as: the rapid growth of public relations and its impact on news production; state information management strategies in times of internal political dissent; political parties and mediated spin' conducted at national and local levels; the historically changing nature of war journalism; and tabloid television and forms of cultural...
Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication scholarship and study News, Pu...
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686,00 zł |
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News, Public Relations and Power
ISBN: 9780761974963 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication scholarship and study News, Public Relations and Power has contributions from leading international researchers who address issues such as: the rapid growth of public relations and its impact on news production; state information management strategies in times of internal political dissent; political parties and mediated spin' conducted at national and local levels; the historically changing nature of war journalism; and tabloid television and forms of cultural...
Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication scholarship and study News, Pu...
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233,81 zł |
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Good News!: How to Get the Best Possible Media Coverage for Your School
ISBN: 9780761975076 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This step-by-step guide shows how to create a positive public perception of your school - even if you have no background in public relations. Through real-life scenarios, you'll learn valuable and easy strategies to create goodwill for your school. This step-by-step guide shows how to create a positive public perception of your school - even if you have no background in public relations. Throu... |
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140,27 zł |
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Media Relations for Public Safety Professionals
ISBN: 9780763731670 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As Most Public Safety Professionals Are Aware, The Events That Require Emergency Response Personnel Also Frequently Attract Members Of The News Media. Covering Such Essential Topics As Press Releases, The Types Of Media, And Interviewing Techniques, This Book Provides Public Safety Professionals With The Tools Necessary To Successfully Interact With The Media, From The Department Rookie To The Seasoned Public Information Officer.
As Most Public Safety Professionals Are Aware, The Events That Require Emergency Response Personnel Also Frequently Attract Members Of The News Media....
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274,42 zł |
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Canada's National System of Innovation
ISBN: 9780773520127 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Niosi looks at the history of Canada's National System of Innovation (NSI), particularly during the post-war period, illuminating the fact that during and after World War II over 30 research universities, 150 government laboratories, and dozens of government policies aimed at nurturing innovation in private firms, academia, and government organizations were developed. He uses data obtained through questionnaire responses from all the large research and development organizations in Canada to analyse Canada's domestic system of innovation, finding increasing collaboration between universities,...
Niosi looks at the history of Canada's National System of Innovation (NSI), particularly during the post-war period, illuminating the fact that during...
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535,29 zł |
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Corporate Global Citizenship: Doing Business in the Public Eye
ISBN: 9780787910952 / Angielski / Twarda / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Environmental degradation. Poverty and malnutrition. Disease and illiteracy. As the world's human population skyrockets and resources grow scarce, the multinational corporation--with its ability to mobilize massive human and capital resources across geopolitical boundaries--may be mankind's best defense against an onslaught of social ills. Many companies have already joined the fray, launching ambitious global corporate citizenship programs designed to improve the quality of life in the communities and nations in which they operate. Their activities, the focus of this groundbreaking work, are...
Environmental degradation. Poverty and malnutrition. Disease and illiteracy. As the world's human population skyrockets and resources grow scarce, the...
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622,45 zł |
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Planning Special Events
ISBN: 9780787952488 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using the same principles and methods that have proven so successful for other fund raising activities, James S. Armstrong takes you step by step through the four-phase process of managing fund raising events. This down-to-earth guide--part of the Excellence in Fund Raising Workbook Series from The Fund Raising School at Indiana University--will show how to produce events that will raise money cost effectively, expand your support base, and attract attention to your cause. Designed to be a well-thumbed reference, the workbook also includes answers to the most frequently asked questions.
Using the same principles and methods that have proven so successful for other fund raising activities, James S. Armstrong takes you step by step thro...
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180,47 zł |
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The Public Relations Writer's Handbook
ISBN: 9780787986315 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from b...
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169,53 zł |
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Using Public Relations Strategies to Promote Your Nonprofit Organization
ISBN: 9780789002587 / Angielski / Miękka / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In 'Using Public Relations Strategies to Promote Your Nonprofit Organization', you will explore an easy-to-follow explanation on why nonprofit groups must take a more businesslike approach in their communications.
In 'Using Public Relations Strategies to Promote Your Nonprofit Organization', you will explore an easy-to-follow explanation on why nonprofit groups ...
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259,80 zł |
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Managing a Public Relations Firm for Growth and Profit, Second Edition
ISBN: 9780789028648 / Angielski / Twarda / 301 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Describes how to successfully manage and market a public relations firm. This book demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. It is useful for owners of small- and medium-sized PR firms, senior managers of small, medium, and national firms, and university public relations professors.
Describes how to successfully manage and market a public relations firm. This book demonstrates how to market, promote, and sell a firm to attract, wi...
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467,68 zł |
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Managing a Public Relations Firm for Growth and Profit
ISBN: 9780789028655 / Angielski / Miękka / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance, all to help you steer your firm to success. It demonstrates how to market, promote, and sell a firm to attract, win, and hold the right clientele. You will learn how to manage a new or existing firm so that it is productive and profitable and has a long-range future.
The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new ch...
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233,81 zł |
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Corporate Public Relations : A New Historical Perspective
ISBN: 9780805800524 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases...
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701,59 zł |
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Excellence in Public Relations and Communication Management
ISBN: 9780805802269 / Angielski / Twarda / 680 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related...
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Associ...
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909,47 zł |
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Excellence in Public Relations and Communication Management
ISBN: 9780805802276 / Angielski / Miękka / 680 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work is a direct result of the excellence project - a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organziation more effective, and how much is that contribution worth economically? The research team began its work with a review of the literature in public relations and related disciplines relevant to...
This work is a direct result of the excellence project - a comprehensive research effort commissioned by the IABC (International Association of Busine...
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504,05 zł |
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Public Relations Research Annual: Volume 1
ISBN: 9780805803129 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and humanistic methodologies.
The first volume of this series features reviews of research programs, original research reports, and social scientific, historical, critical and huma...
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701,59 zł |
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Public Relations Research Annual: Volume 2
ISBN: 9780805806786 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers.
Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond... The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stab...
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306,57 zł |
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Fund Raising and Public Relations: A Critical Analysis
ISBN: 9780805809435 / Angielski / Twarda / 552 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication with her experience as a fund raiser, the author has produced one of the few critical studies on fund raising, challenging current perspectives and employing systems theory and the concept of organizational autonomy to lead to a new and different approach. Until now, fund raising has been an anomaly,...
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization respons...
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701,59 zł |
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The Unseen Power : Public Relations: A History
ISBN: 9780805814644 / Angielski / Twarda / 832 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's Square Deal reforms brought the first publicity agencies to the nation's capital.
This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's Squa...
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cena:
935,46 zł |
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