Organizational Perception Management

ISBN-13: 9780805847963 / Angielski / Miękka / 2006 / 192 str.

Kimberly D. Elsbach

Opis

This new authored book summarizes research findings from a new domain of study called "organizational perception management"(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation

Recenzje

"Elsbach has succeeded in defining organizational perception management and summarizing its research. The book has been written at the level of an educated layperson. It has a well-organized structure, and the examples engage the reader."
—PsycCRITIQUES

Spis treści

Contents: A.B. Brief, J.P. Walsh, Series Preface. Preface. Overview. Part I: Defining Organizational Perception Management. Defining Organizational Perception Management. Part II: Organizational Perception Management in Context. A Typology of Organizational Perception Management Events. Organizational Perception Management Following "Crisis" Events. Organizational Perception Management During Evolving Controversies. Organizational Perception Management Prior to Anticipated Controversies. Organizational Perception Management Following Acclaim Events. Part III: Emerging Issues in Organizational Perception Management. Ethics and Organizational Perception Management: Emerging Insights on Leadership and Social Responsibility.

O autorze

University of California, Davis.