This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's Square Deal reforms brought the first publicity agencies to the nation's capital.
This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's Squa...
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new...
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen...
