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Gaining Influence in Public Relations: The Role of Resistance in Practice
ISBN: 9780805852936 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to...
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve s...
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cena:
236,71 zł |
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The Future of Excellence in Public Relations and Communication Management : Challenges for the Next Generation
ISBN: 9780805855951 / Angielski / Twarda / 629 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The" "Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations produced in the 1992
"The" "Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and pr...
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cena:
926,48 zł |
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The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation
ISBN: 9780805855968 / Angielski / Miękka / 656 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The" "Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations produced in the 1992
"The" "Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and pr...
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cena:
437,45 zł |
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Corporate Public Affairs: Interacting With Interest Groups, Media, and Government
ISBN: 9780805856439 / Angielski / Miękka / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.
Divided into five parts,... Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more fr...
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cena:
396,27 zł |
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Public Relations and the Press: The Troubled Embrace
ISBN: 9780810124349 / Angielski / Miękka / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We are living in what one author describes as highly promotional times. Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This increasingly incestuous connection between the practitioners of public relations and journalism has resulted in a troubling shift in power. "Public Relations and the Press" examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.
A democracy works when individuals have access to reliable... We are living in what one author describes as highly promotional times. Governments and corporations, nonprofits and special interest groups, all have...
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cena:
135,18 zł |
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Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
ISBN: 9780814473887 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The recent rash of corporate scandals--and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. "Trust or Consequences" shows what makes such strategies work, and reveals the eye-opening results of a survey of... The recent rash of corporate scandals--and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue c... |
cena:
102,56 zł |
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
ISBN: 9780814756799 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the... |
cena:
159,15 zł |
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Communicating When Your Company Is Under Siege
ISBN: 9780823217847 / Angielski / Miękka / 171 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.
Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book...
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cena:
133,77 zł |
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An International Compilation of Awards Prizes and Recipients: Public Relations and Business, 1900-50
ISBN: 9780892320950 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Industrial Development and the Social Fabric
Industrial Development and the Social Fabric
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cena:
455,06 zł |
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Managing the Media: Proactive Strategy for Better Business-Press Relations
ISBN: 9780899301563 / Angielski / Twarda / 189 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. "Marketing News" Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business... Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop ... |
cena:
455,02 zł |
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Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers
ISBN: 9780899305646 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations point of view. However, reputation is really a topic that spans multiple fields of endeavor--economics, finance, management, marketing, and public relations, among others. Clearly an interdisciplinary approach is needed and is provided by this volume written by two university professors and a public relations specialist. Shaping the Corporate Image discusses how a corporate reputation is acquired, maintained, and nurtured. The authors conclude that... Much of the literature on corporate reputation examines the topic from a narrow perspective--for example, from a marketing or public relations poin... |
cena:
574,68 zł |
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Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs
ISBN: 9780906378014 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
213,68 zł |
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The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter
ISBN: 9780910944120 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target market's trade magazines, newspapers and journals. The techniques are designed to help you stand out above the crowd by strategic use of the print media.
Divided into four main sections - with easy-to-follow steps aimed at showcasing your talent - it doesn't require a major expenditure of time, money or effort. This book could be used effectively by experts in almost any field. This book will show you how to get your name and ideas in... The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target ...
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cena:
540,45 zł |
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New Activism and the Corporate Response
ISBN: 9781403903112 / Angielski / Twarda / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.
This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies...
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cena:
194,97 zł |
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Handbook of Public Relations
ISBN: 9781412909549 / Angielski / Miękka / 816 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics. The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a sol... |
cena:
514,85 zł |
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Ethics in Public Relations: Responsible Advocacy
ISBN: 9781412917971 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In th...
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cena:
736,04 zł |
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Ethics in Public Relations: Responsible Advocacy
ISBN: 9781412917988 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In th...
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cena:
530,16 zł |
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Today′s Public Relations: An Introduction
ISBN: 9781412926355 / Angielski / Miękka / 560 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and...
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the messa...
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cena:
895,60 zł |
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Public Relations: Concepts, Practice and Critique
ISBN: 9781412930475 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching students how to think critically about public relations. It is designed to help readers understand the paradigms which have shaped the discipline and the practice. The book is intended to be accessible, engaging, quirky, and fun. The book helps students engage with difficult questions about public relations. Readers are encouraged to reflect upon their own relationship with the occupation through exercises, critical reflections, questions for...
This textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplinary sources, as well as teaching stu...
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cena:
782,36 zł |
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Minds Before Market Share
ISBN: 9781420878219 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
66,06 zł |