Kategoria BISAC: Business & Economics >> Public Relations

Clearly written with a mix of theory and practice, this text explores the ways ICTs are used from both a socio-political and a technological perspective. A perfect textbook for students of public administration, political science and policy science.

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.

With quotes, advice and opinions from the industry's key journalists - including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design - Effective Press Relations for the Built Environment, offers...

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers:

• foundational theories, and factors that shape the discipline
• communication across cultures
• trends affecting the public relations profession throughout the world.

Incorporating...

This book fills a void in both the professional and academic literature on the management of public relations. Using systems theory, it approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. In addition, the book presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor...