Kategoria BISAC: Business & Economics >> Public Relations

Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, "Public Relations Research" provides a theoretical framework for reader application, defines the knowledge necessary for public relations research, elaborates upon informal and formal research methods, and describes the techniques involved and provides models for subsequent use.

Following an introductory chapter that...

Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field Covers over 150 central concepts in PR Paves the way for students to tackle primary texts Grounds students in both practice and theoryTakes it further with recommended reading

College and university education has long been a material and intellectual luxury in American life. Fewer than 38 percent of Americans have ever attended college, and only about half that number hold bachelor's degrees. While post-World War Two legislation greatly democratized higher education, the editors of this volume contend that the system has never been a public stewardship. Many universities are devoted to private sector research rather than public learning, to productivity rather than democratic discourse, and because of diminished financial opportunities, increasingly exclude...

• Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association

• Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the...

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

• Identifies the skills and strategies needed to conduct authentic, trustworthy research
...

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

This new edition:

• Identifies the skills and strategies needed to conduct authentic, trustworthy research
...

The Essential Guide to Protecting Your Reputation in Crisis Situations

They're here one day and gone the next - corporate giants like Arthur Andersen disappeared in a puff of smoke because their clients no longer had faith in them as auditors. For as large and established as Arthur Andersen was, it could not overcome its reputational crisis in the wake of the Enron collapse.

Could this happen to your business, nonprofit or academic institution? Your organization's reputation is its most valuable - and fragile- asset. Some businesses, nonprofits or academic...