Rumors and Rumor Control : A Manager's Guide to Understanding and Combatting Rumors

ISBN-13: 9780805838756 / Angielski / Twarda / 2003 / 272 str.

Allan J. Kimmel;Kimmel

Opis

This book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumour by integrating disparate approaches from the behavioural sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumours in business contexts. With these dual goals in mind - one theoretical, the other applied - this book should be of equal interest to academics, as well as managers in a wide range of professional contexts.

Spis treści

Contents: Preface. Part I: Understanding Rumors and Rumor Transmission. Introduction: Identifying Rumors and Related Forms of Communication. Understanding Rumor: The Dynamics of Rumor Transmission and Belief. Commercial Rumors and Organizational Grapevines. How Information Spreads: Word-of-Mouth, Opinion Leadership, and the Media. Part II: Combatting Rumors in the Marketplace and Workplace. Managing Commercial Rumors: How Can Marketplace Rumors Be Prevented? Managing Commercial Rumors: Strategies and Tactics for Neutralizing Rumors. Managing the Organizational Grapevine.

O autorze

Allan J. Kimmel