Organizational Public Relations : A Political Perspective

ISBN-13: 9780805818376 / Angielski / Twarda / 1997 / 344 str.

Christopher Spicer;Spicer

Opis

Targeted towards public relations practitioners, this book is about understanding organizations, especially the role played by organizational decision-making in the development and implementation of PR programmes and activities, emphasizing how this can affect the success or failure of PR efforts.

Recenzje

"It is difficult to imagine this book not becoming a staple in the practitioner's library and required reading in the university public relations curriculum."
—Public Relations Review

Spis treści

Contents: Preface. Assumptions. Organizational Arrogance and the Public Relations Function. Establishing the Organizational Setting: Systems Theory and Beyond. Organizational Complexities. Organizations as Political Systems. Organizational Politics: Political Behavior and Public Relations Practitioners. Organizational Environments: Uncertainty Abounds. Communication from an Advocacy Frame. Communication from a Collaborative Frame. Managing Ambiguity: Implications for External Communication Choices. Toward a Collaborative Advocacy Frame. Ethical Appraisals of Insiders and Outsiders.

O autorze

Christopher Spicer