Deconstructing Public Relations : Public Relations Criticism

ISBN-13: 9780805837483 / Angielski / Twarda / 2002 / 176 str.

Thomas J. Mickey

Opis

Utilizing case studies from public relations, advertising and marketing to illustrate deconstruction and analysis of public relations campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice. He concentrates on looking at the material text of a campaign; therefore, the text will become the focus of deconstructing. This book seeks to reflect the work of French philosopher Jacques Derrida who proposes that one deconstructs a text as a way of examining the ideas proposed in the text. Thus, the work of deconstruction can become a critical reflection on public relations work. The book questions the purpose of a particular public relations project - whether employee communications, government lobbying, community relations, crisis communication, or product promotion. Looking at the point of view in the campaign, it examines the data or evidence for that point of view, as well as the assumptions of that view.

Recenzje

"This book has some useful insights....The extensive bibliography also is an excellent source of scholarly references on public relations."
—Communication Research Trends

Spis treści

Contents: Preface. Why Deconstruct? Cultural Studies Approach. Alcohol as Medicine. Representation of Woman. Selling the Internet. Garden According to Martha Stewart. A Community Relations Campaign. The Language of Mental Illness. The Ideology of an AIDS Prevention Campaign. The Monet Exhibit. Olympic Gold.

O autorze

Thomas J. Mickey