This book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumour by integrating disparate approaches from the behavioural sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumours in business contexts. With these dual goals in mind - one theoretical, the other applied - this book should be of equal interest to academics, as well as managers in a wide range of professional contexts.

This project offers a thorough examination of rumours and proposes strategies for organizations to use in combatting rumours that occur both internally and externally. Author Allan J. Kimmel explores the rumour phenomenon and distinguishes it as a distinct form of communication.

With concerns rising over the ethical dimensions of behavioral research and the developments in ethical codification and the research review process, Ethical Issues in Behavioral Research looks at the research community's response to the ethical challenges that arise in the application of research approaches.

• Focuses on ethical and legal aspects of participant research on the internet
  
• Presents a practical framework for ethical decision making
  
• Discusses the revised ethical principles and code of conduct of the American...

Marketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics,...

This book seeks to reflect the growing level of concern worldwide regarding the importance of ethical issues within the conduct of behavioral sciences research. Each chapter includes worldwide case studies of ethically controversial investigations which encourage students to more in-depth study.

These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets.
This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book...

These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets.
This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book...

Revised edition of the author's Psychological foundations of marketing, 2013.

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such...

By examining the interface between consumer behavior and new product development, People and Products: Consumer Behavior and Product Design demonstrates the ways in which consumers contribute to product design, enhance product utility, and determine brand identity.

With increased connectedness and advances in technology, consumers and marketers are more closely connected than ever before. Yet consumer behavior texts often overlook the application of the subject to product design, testing, and success. This is the first book to explore this interface in detail, exploring such...