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Brand Sense : Sensory Secrets Behind the Stuff We Buy
ISBN: 9780749460570 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done.
That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in soun...
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cena:
137,73 |
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The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand
ISBN: 9780749461256 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Neuroscience, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note. Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. He investigates developments in neuroscience and neuromarketing and what lessons... The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place i... |
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153,04 |
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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionna
ISBN: 9780787970888 / Angielski / Miękka / 426 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3/4the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources....
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires3/4the mo...
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cena:
183,46 |
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Online Video Revolution: How to Reinvent and Market Your Business Using Video
ISBN: 9781137003072 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.
Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for vide...
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cena:
180,69 |
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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
ISBN: 9781137348913 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Power of Customer Misbehavior explores the importance of customer driven innovation for top line and bottom line growth. It shows how companies should not only learn to identify how their products are being misused, but also how to use this knowledge to innovate new products and services that better meet customer needs and promote viral growth. These techniques also promote long-term customer loyalty and growth even in hypercompetitive environments. This unique new book is the first to explore the idea of 'customer misuse': when customers modify features or expand the usage...
The Power of Customer Misbehavior explores the importance of customer driven innovation for top line and bottom line growth. It shows how com...
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cena:
180,69 |
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Consumer Behavior: Women and Shopping
ISBN: 9781606491676 / Angielski / Miękka / 125 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Huddleston provides business owners a fascinating insight into women's shopping habits and motivations. She asserts that women are the most powerful economic force in the retail industry.
Huddleston provides business owners a fascinating insight into women's shopping habits and motivations. She asserts that women are the most powerful e...
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cena:
83,58 |
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The Inscrutable Shopper: Consumer Resistance in Retail
ISBN: 9781606491713 / Angielski / Miękka / 153 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular rel...
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83,58 |
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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
ISBN: 9781841124681 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.
Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts: * How high-tech market develop * How to specify a winning market development strategy * How to plan go-to-market programmes at... The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the...
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cena:
127,52 |
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Sound Business
ISBN: 9781852526689 / Angielski / Miękka / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A fascinating practical guide to the use of sound in business, from performance-enhancing soundtracks to retail environments and office partitions. The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business. Julian...
A fascinating practical guide to the use of sound in business, from performance-enhancing soundtracks to retail environments and office partitions. Th...
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cena:
94,98 |
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Quantitative Modelling in Marketing and Management
ISBN: 9789814407717 / Angielski / Twarda / 532 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. It includes topics ranging from fuzzy logic to growth models and k-clique models.
Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses o...
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824,13 |
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Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
ISBN: 9781137358165 / Angielski / Twarda / 231 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to ta...
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cena:
152,58 |
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Global Advertising, Attitudes, and Audiences
ISBN: 9780415860895 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content...
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychologi...
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cena:
271,44 |
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Through Children's Minds: The Marketing and Creation of Children's Products
ISBN: 9780985584764 / Angielski / Miękka / 206 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent decades, few markets have increased so dramatically as that of children and few are as important. Successful products can foster a lifetime of brand loyalty while a failed product or marketing campaign can cause a lifetime of rejection. Yet some companies, not realizing the unique psychology of children, create products or market them to children based on faulty ideas, later wondering why they were unsuccessful despite great effort and financial investment. The minds of children differ profoundly from those of adults and to successfully market and create children s products requires...
In recent decades, few markets have increased so dramatically as that of children and few are as important. Successful products can foster a lifetime ...
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139,28 |
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Business Model Pioneers: How Innovators Successfully Implement New Business Models
ISBN: 9783319388441 / Angielski / Twarda / 215 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market.
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling ...
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cena:
281,10 |
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The Only Thing That Matters: Bringing the Power of the Custome Into the Center of Your Business
ISBN: 9780913351239 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this practical, down-to-earth guide for managers at all levels, Karl Albrecht re-defines the quality and service issues by fusing them into one all-powerful concept: Customer Value. He shows you how to implement the key practices of the outstanding customer-focused companies. This is a valuable book for all managers and one that resonates with the current business environment. His pioneering concept of customer value modeling shows you how to build a strategic focus based on customer value, and how to deploy the concept all through the organization. Using his Total Quality Service (TQS)...
In this practical, down-to-earth guide for managers at all levels, Karl Albrecht re-defines the quality and service issues by fusing them into one all...
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cena:
63,66 |
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The Social Web in the Hotel Industry: The Impact of the Social Web on the Information Process of German Hotel Guests
ISBN: 9783658045432 / Angielski / Miękka / 183 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to cherish friendships and make new acquaintances. The social web's current significance exceeds this initial focus, by also encompassing corporate and commercial activities. Nadine Chehimi examines to what extent the social web influences the information process of German hotel guests. In addition to the presentation of the social web's development and current state of use, general and tourist information processes as well as the German hotel...
The social web is defined as the social part of the Internet that enables (personally unknown) people to socially interact with each other in order to...
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cena:
200,77 |
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
ISBN: 9780743497107 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative...
Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boardrooms across America, product managers are examin...
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cena:
68,38 |
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Innovation Behavior of Older Consumers: An Empirical Analysis of Older and Younger Consumers' Determinants of Consumer Electronic Products Ownership
ISBN: 9783631641491 / Angielski / Twarda / 337 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations. This demographic change has manifold consequences, especially on companies and their clients. On the other hand most of the markets are characterized by increasingly shorter product life cycles and global competition. The commercialization of innovations represents one possibility to remain competitive in this environment. The author connects important aspects of these two subject matters and identifies existing differences in the consumer...
This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nat...
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484,54 |
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Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives
ISBN: 9781137368706 / Angielski / Twarda / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations.
Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles ar...
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cena:
200,77 |
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Explaining Inequality
ISBN: 9780415703499 / Angielski / Twarda / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Inequalities in incomes and wealth have increased in advanced countries, making our economies less dynamic, our societies more unjust and our political processes less democratic. As a result, reducing inequalities is now a major economic, social and political challenge. This book provides a concise yet comprehensive overview of the economics of inequality. Until recently economic inequality has been the object of limited research efforts, attracting only modest attention in the political arena; despite important advances in the knowledge of its dimensions, a convincing... Inequalities in incomes and wealth have increased in advanced countries, making our economies less dynamic, our societies more unjust and our polit... |
cena:
751,42 |
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