Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
ISBN: 9780749478889 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability. Online...
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media...
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cena:
134,61 zł |
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
ISBN: 9781349467792 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn...
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cena:
128,96 zł |
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
ISBN: 9781349471034 / Angielski / Miękka / 231 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to ta...
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cena:
105,50 zł |
Luxury Selling: Lessons from the World of Luxury in Selling High Quality Goods and Services to High Value Clients
ISBN: 9783319455242 / Angielski / Twarda / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers - whether you're selling luxury products or high value bespoke professional services - is a very different process to selling anything else to anyone else. Francis Srun has twenty years experience in the luxury industry, based in France, Switzerland, China and Hong Kong, most recently with Maison Boucheron. The first step is...Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decis... |
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195,42 zł |
The Connected Customer: The Changing Nature of Consumer and Business Markets
ISBN: 9781138997769 / Angielski / Miękka / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider... In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in... |
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240,46 zł |
Consumer Social Values
ISBN: 9781138240438 / Angielski / Miękka / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with specific attention to decision-making and behavior, have long been studied in consumer research. Bringing together a diverse set of contributors from different counties, this collection refines and directs what is known about consumer behaviors in relation to social values. Written for scholars, students, and practitioners of consumer psychology and marketing communications, this volume is an essential resource to understand how social values... The purpose of this book is to advance the understanding of consumer social values and their roles in the global marketplace. Social values, with s... |
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219,99 zł |
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
ISBN: 9781349488957 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented...
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cena:
89,87 zł |
Social Marketing and Behaviour Change: Models, Theory and Applications
ISBN: 9781784711528 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practition...
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cena:
263,67 zł |
Marketing Luxury Goods Online
ISBN: 9783631678657 / Angielski / Twarda / 267 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this trade-off has become even more challenging. A luxury brand's fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied... The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this trade-off... |
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452,14 zł |
Competitive Intelligence
ISBN: 9781349418527 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsu...
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cena:
195,42 zł |
Collaboration in the Australian and Chinese Mobile Telecommunication Markets
ISBN: 9783662513996 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A major objective of this book is to identify the key determinants of A major objective of this book is to identify the key determinants of |
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429,96 zł |
Optimization of Integrated Supply Chain Planning Under Multiple Uncertainty
ISBN: 9783662516171 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. � The subject of this book is supply chain logistics planning optimization under multiple uncertainties, the key issue in supply chain management.
� The subject of this book is supply chain logistics planning optimization under multiple uncertainties, the key issue in supply chain man...
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cena:
299,01 zł |
Colour Psychology Today
ISBN: 9781785353048 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To pursue excellence through the intelligent appliance of colour.
To pursue excellence through the intelligent appliance of colour.
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cena:
69,97 zł |
The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945
ISBN: 9780802081094 / Angielski / Miękka / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for the best, arguing that surveys bring the views of citizens closer to civic officials. Critics decry polling's promotion of sycophantic politicians who pander to the whims of public sentiment, or, conversely, the use of surveys by special interest groups to thwart the majority will. Similar claims and criticisms were made during the early days of polling. When George Gallup began polling Americans in 1935, he heralded it as a bold step in... Politicians, government officials, and public relations officers lean heavily on polling when fashioning public policy. Proponents say this is for ... |
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126,21 zł |
Events Design and Experience
ISBN: 9781138128361 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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921,09 zł |
Creative Communities: Ein Erfolgsinstrument Für Innovationen Und Kundenbindung
ISBN: 9783658148171 / Niemiecki / Miękka / 131 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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127,83 zł |
Competitive Advantage of Customer Centricity
ISBN: 9789811044410 / Angielski / Twarda / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.
This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benef...
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cena:
312,69 zł |
Emotions as Commodities: Capitalism, Consumption and Authenticity
ISBN: 9781138628236 / Angielski / Twarda / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises a puzzle: how could we have become increasingly rationalized and more intensely emotional? The Emotional Market offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of... Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has... |
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cena:
690,82 zł |
The Dark Side of Social Media: A Consumer Psychology Perspective
ISBN: 9781138052550 / Angielski / Twarda / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the social media era. Chapters from established as well as emerging scholars in marketing, advertising, and consumer behavior contribute three parts focused on online identity concerns, privacy issues, and issues from organizations or brands. This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both... |
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cena:
690,82 zł |
The Dark Side of Social Media: A Consumer Psychology Perspective
ISBN: 9781138052567 / Angielski / Miękka / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the social media era. Chapters from established as well as emerging scholars in marketing, advertising, and consumer behavior contribute three parts focused on online identity concerns, privacy issues, and issues from organizations or brands. This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both... |
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cena:
255,81 zł |