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Marketing Research with SAS Enterprise Guide
ISBN: 9781409426769 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SASA(R) Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SASA(R) Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of...
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SASA...
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cena:
377,49 |
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Global Marketing: Understanding Marketing in a Globalized Business Environment
ISBN: 9781398620117 / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
377,54 |
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Internationalisierung Der Ernaehrungsgewohnheiten in Ausgewaehlten Europaeischen Laendern
ISBN: 9783631349328 / Niemiecki / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die wirtschaftlichen und politischen Strukturen in Europa sind durch einen fortschreitenden Integrationsprozess gekennzeichnet. Ob sich diese Internationalisierungstendenz auch im Ernahrungsverhalten der Europaer manifestiert, ist die zentrale Frage dieser Studie. Beispielhaft ausgewahlt wurden die vier bevolkerungsreichen Lander Deutschland, Frankreich, Grossbritannien und Spanien. Ausgehend von den historischen Nationalkuchen in den zwanziger Jahren werden die Veranderungen bis zum jetzigen Zeitpunkt analysiert. Methodisch wird zweigleisig vorgegangen: Zum einen werden Zeitreihen...
Die wirtschaftlichen und politischen Strukturen in Europa sind durch einen fortschreitenden Integrationsprozess gekennzeichnet. Ob sich diese Internat...
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cena:
381,95 |
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Supermärkte ohne Kassen. Akzeptanz bei Verbrauchern und Möglichkeiten moderner Technologien: Vom Onlinehandel zum stationären Geschäft
ISBN: 9783346503428 / Niemiecki / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
382,03 |
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El montaje de una planta procesadora de productos deshidratados de la l?nea fruver en San Juan de Pasto 2010-2011. Estudio de factibilidad
ISBN: 9783346655042 / Hiszpański Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
386,15 |
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Creativity and Marketing: The Fuel for Success
ISBN: 9781800713314 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
386,89 |
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Consumer Culture Theory
ISBN: 9781787542860 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and...
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Cu...
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cena:
392,12 |
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Marketing and Design in the Service Sector: Enhancing the Customer Experience
ISBN: 9781837972777 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
392,18 |
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L'Umorismo in Pubblicità: Con Una Valutazione Dell'impatto Dell'umorismo Nella Pubblicità a Scopo Sociale
ISBN: 9783039108770 / Włoski / Miękka / 263 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Lo studio analizza le motivazioni che incitano un azienda a comunicare mediante l umorismo, come pure gli effetti di senso prodotti. Dopo un introduzione storico-filosofica volta a mostrare com e modificata la speculazione sul comico, viene discusso il ruolo odierno della pubblicita e le sue linee di tendenza per scoprire come si giustifica l utilizzo dell umorismo. Lo humour e considerato in chiave strumentale al fine di trarre indicazioni su dove, come e quando sia piu utile sceglierlo. Per quali prodotti, mezzi e target e idoneo? Quali obiettivi strategici persegue? Quali i...
Lo studio analizza le motivazioni che incitano un azienda a comunicare mediante l umorismo, come pure gli effetti di senso prodotti. Dopo un introduzi...
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cena:
392,70 |
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Selbstreguliertes Geldmanagement Bei Jungen Erwachsenen
ISBN: 9783631631898 / Niemiecki / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Finanzielle Allgemeinbildung und die personlichen Voraussetzungen zur Genese adaquater und selbstregulierter Handlungsmuster bei privaten finanziellen Entscheidungen stehen insbesondere unter den aktuellen wirtschaftspolitischen Ereignissen im Fokus des offentlichen Diskurses. Individuelle Schieflagen in finanziellen Belangen tragen ihren Teil zu dem gesamtwirtschaftlichen Problem bei. Dass auch Jugendliche und junge Erwachsene von finanziellen Schwierigkeiten betroffen sind, kann durch eine Reihe empirischer Studien belegt werden. Bei der Suche nach moglichen Losungen stosst man haufig auf...
Finanzielle Allgemeinbildung und die personlichen Voraussetzungen zur Genese adaquater und selbstregulierter Handlungsmuster bei privaten finanziellen...
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cena:
396,29 |
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Factors Affecting Customers' Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on t
ISBN: 9783631577837 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents a framework for introducing new customer-oriented retail financial services that would help banks to achieve market leadership and win the innovation race. This is attained by identifying the factors that affect customers decisions to buy new retail banking loan and saving services through an empirical study in the Egyptian market. Then, those factors are incorporated into a systematic comprehensive new service development process. Results reveal that when buying new retail financial services, customers consider the political, legal, and economic environmental conditions,...
This book presents a framework for introducing new customer-oriented retail financial services that would help banks to achieve market leadership and ...
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cena:
396,29 |
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New Directions in Behavioral Pricing Research
ISBN: 9789811292224 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
397,40 |
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Strategische Positionierung Und Markenfuehrung Von Flughaefen: Eine Analyse Der Strategischen Ausrichtung Von Flughaefen Und Entwicklung Eines Neuen P
ISBN: 9783631788967 / Niemiecki / Twarda / 338 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
402,95 |
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Rechnergestuetztes Individualmarketing
ISBN: 9783631568545 / Niemiecki / Miękka / 314 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Vor einiger Zeit hat im Marketing eine Ruckbesinnung auf den Kunden eingesetzt. Das Individualmarketing ist Ausdruck dieses Bestrebens. Es propagiert die individuelle Ausrichtung der werblichen Ansprache auf die spezifischen Bedurfnisse jedes einzelnen Kunden. Im Zuge einer -lernenden Beziehung- optimiert der Anbieter die Austauschbeziehung zum Kunden bestandig auf Basis der Erfahrungen aus den letzten Interaktionen. In kleinen Markten ist diese Strategie bereits gebrauchlich. Erst moderne IuK-Technik erlaubt jedoch die Ubertragung auf den Massenmarkt. Sie schafft die Voraussetzungen, um alle...
Vor einiger Zeit hat im Marketing eine Ruckbesinnung auf den Kunden eingesetzt. Das Individualmarketing ist Ausdruck dieses Bestrebens. Es propagiert ...
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cena:
404,23 |
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Consumer Sensory Testing for Product Development
ISBN: 9780834212091 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting...
This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of con...
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cena:
406,31 |
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Competitive Differentiation Within the Shipbuilding Industry: The Importance of Competence in the Field of Services
ISBN: 9783658058036 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard s market expertise, its practical experiences and its cooperative activities. He analyzes whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard s competence in the field of services. The author conducts focused interviews with 26 experts from the shipbuilding industry. Based on the findings of the interviews, he subsequently carries out an international survey addressed to shipyards...
European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard s market expertise, i...
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cena:
406,31 |
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Multi-Level Decision Making: Models, Methods and Applications
ISBN: 9783662460580 / Angielski / Twarda / 377 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling and solution issues. It especially presents how a decision support system can support managers in reaching a solution to a multi-level decision problem in practice. This monograph combines decision theories, methods, algorithms and applications effectively. It discusses in detail the models and solution algorithms of each issue of bi-level and tri-level decision-making, such as multi-leaders, multi-followers, multi-objectives, rule-set-based, and fuzzy... This monograph presents new developments in multi-level decision-making theory, technique and method in both modeling and solution issues. It espec... |
cena:
406,31 |
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Competition, Cooperation, Research and Development: The Economics of Research Joint Ventures
ISBN: 9780333650158 / Angielski / Twarda / 201 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Innovation is a major contributory factor to economic growth. How can it be encouraged? One solution favoured especially in highly-competitive high-tech industries is cooperation in research and development. The theoretical issues raised by these joint ventures are examined in these essays which cover all aspects for growth, technology, competition and welfare. Contributions from the UK, Europe, North America and Asia ensure a broad international approach. There is an indepth study of European technology policy.
Innovation is a major contributory factor to economic growth. How can it be encouraged? One solution favoured especially in highly-competitive high-te...
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cena:
406,31 |
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Competition: Forms, Facts and Fiction
ISBN: 9781349128594 / Angielski / Miękka / 317 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'.
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex busines...
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cena:
406,31 |
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Supplier Selection: An McDa-Based Approach
ISBN: 9788132236986 / Angielski / Twarda / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Moreover, this book gives in depth analysis of selection and evaluation of suppliers for traditional supply chain, closed loop supply chain, supply chain for customized product, green supply chain, sustainable supply chain and also depicts methods for supply base reduction and selection of large number of suppliers.
Moreover, this book gives in depth analysis of selection and evaluation of suppliers for traditional supply chain, closed loop supply chain, supply ch...
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cena:
406,31 |
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