Domen Bajde (University of Southern Denmark, Denmark), Dannie Kjeldgaard (University of Southern Denmark, Denmark), Russ
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts. This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and...
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Cu...
