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Beyond the Consumption Bubble
ISBN: 9780415878494 / Angielski / Twarda / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Including new essays from heavy-hitting scholars Zygmunt Baumann, Russell Belk, Colin Campbell, Deirdre McCloskey, and Neva Goodwin, Changing Consumer Roles brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today.
Including new essays from heavy-hitting scholars Zygmunt Baumann, Russell Belk, Colin Campbell, Deirdre McCloskey, and Neva Goodwin, Changing Consumer...
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777,25 |
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The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop (Nelsonfree)
ISBN: 9781595559715 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Shopping for a man's suit? Walk into a department store, and they're right by the door?men's suits in every color and size. A guy gets in and out in plenty of time for kick-off. Need a woman's suit? Block out the afternoon?her clothing is strategically placed in the farthest corner of the store, past the handbags (on sale ), behind the lingerie, and through the jewelry section. Men and women are wired to shop and buy differently, and smart business people not only know it, they know just how to put it to use every day. In The X and Y of Buy, veteran branding,... Shopping for a man's suit? Walk into a department store, and they're right by the door?men's suits in every color and size. A guy gets in and out i... |
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56,97 |
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Selling in Tough Times: Secrets to Selling When No One Is Buying
ISBN: 9780446548137 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in...
Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on ...
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cena:
64,62 |
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Collaboration in the Australian and Chinese Mobile Telecommunication Markets
ISBN: 9783642401503 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A major objective of this book is to identify the key determinants of A major objective of this book is to identify the key determinants of |
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603,81 |
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Simulated Test Marketing: Technology for Launching Successful New Products
ISBN: 9780739104255 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test...
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line e...
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cena:
223,46 |
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Global Innovation in Emerging Economies
ISBN: 9780415888905 / Angielski / Miękka / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent decades, there have been significant changes in the way corporate innovation activities are performed. They include changes in the innovation process, flexibility to outsource certain innovation activities, and by far, the most important one, wider choice in the location of innovation. What caught the most attention of is the trend towards globalization of research and development (R&D) and thereby performance of innovation activities away from the home countries. The main concerns relate to the two new trends: First, the multinational corporations (MNCs) locating strategic...
In recent decades, there have been significant changes in the way corporate innovation activities are performed. They include changes in the innovatio...
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cena:
82,53 |
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Prosumer Revisited: Zur Aktualität Einer Debatte
ISBN: 9783531169354 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Amazon, ebay, Linux, MySpace, Youtube, Wikipedia: Seit Jahren wachst die Zahl partizipativer Internetplattformen, auf denen Konsumenten nicht nur eigene Inhalte einstellen und mit anderen teilen, sondern diese Plattformen auch selbst entwickeln und fortlaufend verbessern. Inzwischen hat diese Entwicklung sogar etablierte Markte und Unternehmen erreicht, indem sich Konsumenten verstarkt an der Invention und Produktion neuer Sach- und Dienstleistungen aktiv beteiligen.
Was diese Entwicklung sichtbar macht, ist ein Trend, den Alvin Toffler schon 1980 als das Aufkommen der Prosumenten... Amazon, ebay, Linux, MySpace, Youtube, Wikipedia: Seit Jahren wachst die Zahl partizipativer Internetplattformen, auf denen Konsumenten nicht nur eige...
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cena:
169,28 |
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Buyer/Consumer Information Processing
ISBN: 9780807896891 / Angielski / Miękka / 440 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
Originally published 1974. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology... This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one m...
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233,17 |
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Tuning Into Mom: Understanding America's Most Powerful Consumer
ISBN: 9781557535856 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the American Mom market, examining the mom's influence on (or control of) the purchasing habits of children of all ages, from infants and toddlers to...
American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family...
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cena:
113,84 |
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Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement
ISBN: 9783790810455 / Angielski / Miękka / 173 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focusing on marketing, this volume looks at discrete choice. The book is designed for researchers and practitioners in marketing science, economics and statistics.
Focusing on marketing, this volume looks at discrete choice. The book is designed for researchers and practitioners in marketing science, economics an...
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cena:
201,24 |
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Blockbusters: The Five Keys to Developing Great New Products
ISBN: 9780060084745 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What Makes a BLOCKBUSTER?
More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: Compelling Product... What Makes a BLOCKBUSTER?
More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success b... |
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60,77 |
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The Essentials of Marketing Research
ISBN: 9780415899291 / Angielski / Twarda / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Rev. ed. of: Marketing research: text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
Rev. ed. of: Marketing research: text and cases / Bruce Wrenn, Robert E. Stevens, David L. Loudon. 2nd ed.
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cena:
850,12 |
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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
ISBN: 9780230116450 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers' needs and preferences. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School professor Bernd Schmitt offers three unique approaches any business can use to turning a casual customer into a committed fan: - The Feel-Good Method: Use the experience of... Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of f... |
cena:
155,80 |
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Marketing Research with SAS Enterprise Guide
ISBN: 9781409426769 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SASA(R) Enterprise Guide software, which uses a user-friendly drag-and-drop menu to extract statistical information, is so popular. Marketing Research with SAS Enterprise Guide includes 236 screen shots to provide a detailed explanation of the SASA(R) Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of...
Many marketing researchers, companies and business schools need to use statistical procedures and accurately interpret the result, that's why the SASA...
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cena:
349,71 |
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Factors Affecting Consumer Behaviour in Online Shopping
ISBN: 9783847336099 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this study is to investigate factors affecting student consumers buying decision when purchasing clothing online, and find out which factors impact on the online buying decision most. The research hypotheses are tested by using data collected from 200 students of Glyndwr University in UK. The identified factors economic orientation, convenience orientation, trust orientation and social...
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how t...
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cena:
219,18 |
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The Impact of Rate-Of-Return Regulation on Technological Innovation
ISBN: 9780754616092 / Angielski / Twarda / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book contends that various forms of regulation have costs as well as benefits and it examines the impact of government regulation on the innovativeness of 'monopolies' - in this book meaning firms with the power to affect market price. The government regulation analyzed in this case is limited to rate-of-return regulation. Using theoretical models such as the Averch-Johnson model and a two-stage Nash equilibrium model, this volume examines whether regulated monopolies engage in more or less technological innovation than unregulated monopolies. Furthermore, if the unregulated (or less...
This book contends that various forms of regulation have costs as well as benefits and it examines the impact of government regulation on the innovati...
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cena:
179,69 |
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Consumer Behaviour and Marketing Strategy
ISBN: 9783847305507 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This research is on the buying behaviour and purchase pattern of consumers with reference to choices, service preferences and wants of various services offered by the cellular service operators in Karnataka state. An empirical study was conducted in order to know and understand the needs and wants of consumers using the cellular services. Hypotheses testing, factor analysis and cluster analysis was used for the purpose. The impact of income, education, occupation and gender analyzed with the help of cross tabulation. In order to arrive at this we made use of Statistical Analysis System (SAS)...
This research is on the buying behaviour and purchase pattern of consumers with reference to choices, service preferences and wants of various service...
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cena:
353,37 |
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Rural China: Economic and Social Change in the Late Twentieth Century: Economic and Social Change in the Late Twentieth Century
ISBN: 9780765608185 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describe the process of rural urbanization and its related economic, social, and political changes by focusing mainly on the zhen (town), in addition to administrative offices and companies involved in the local economy, and village committees. The authors show that the social changes resulting from China's economic reforms are occurring mainly from below, and that this process is also resulting in a weakening of the economic and political dominance of...
This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describ...
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cena:
704,38 |
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Shopping Centers: U.S.A.
ISBN: 9781412848565 / Angielski / Miękka / 335 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopping center development has never been more popular-or more hazardous than it is today. Retail distribution in the United States has greater efficiency than anywhere else in the world, a tribute to the adaptability and rationalization of systems which have characterized the field. The pressures of the future, however, require greater exertion if they are to be adequately met. The industry drive to the new "middle markets" may change the face of...
Are there potentials in central city revitalization? What role will the federal government play in determining future retail locational choices? Shopp...
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cena:
223,41 |
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Do-it-Yourself Vacation Rental Branding: Vacation Rental Owner's Manual
ISBN: 9780615601939 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Your Vacation Rental is up and running...but what about the guests? You need guests, and you don't just need any guests You need responsible, considerate guests who return again and again, and who are so happy with your place they create referrals Wouldn't it be ideal if year after year your bookings were set years in advance? To do this you need marketing and a good vacation rental brand. That's where Vacation Rental Owners Manual, Volume 2 (list price $39.95) comes in--it's the sequel to VROM-Vacation rental Owners Manual Volume 1 This book takes the vacation rental business to a whole...
Your Vacation Rental is up and running...but what about the guests? You need guests, and you don't just need any guests You need responsible, conside...
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cena:
79,62 |
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