Venda mas y mejor conociendo a su cliente.
La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo tanto se comportan de manera distinta en muchisimas situaciones, incluyendo la manera en que vamos de compras, compramos y consumimos productos y servicios. Como profesional de ventas, publicidad o mercadeo, entender estas diferencias es la clave de nuestro exito. Para aumentar las ventas, usted debe comprender lo que de manera singular impulsa a sus clientes, masculinos o femeninos, y maximizar sus opciones para comunicarse con ellos. Ya sea...

Shopping for a man's suit? Walk into a department store, and they're right by the door?men's suits in every color and size. A guy gets in and out in plenty of time for kick-off. Need a woman's suit? Block out the afternoon?her clothing is strategically placed in the farthest corner of the store, past the handbags (on sale ), behind the lingerie, and through the jewelry section. Men and women are wired to shop and buy differently, and smart business people not only know it, they know just how to put it to use every day.

In The X and Y of Buy, veteran branding,...

The story of an entrepreneur from humble beginnings as a deck hand (laborer) on a fishing boat to landing this dream job, ships Captain, at the young age of nineteen, living his dream of being at sea. That was not to be his destiny. By chance, a newspaper advertisement for a car salesman was about to change his life forever. Starting anew at age 21, working his way from car salesman to owning his own Chevrolet Dealership and building a three dealership and commercial real estate empire. Making impossible deals, building a business, eventually becoming one of the largest Chevrolet dealers in...