Kategoria BISAC: Business & Economics >> Marketing - Research

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

Hizli Tuketim Urunleri Perakendeciligi (FMCG) Sektorunde Tuketici Etnosentrizmi

Internet has made change to the Marketing environment, marketers in the era of Internet must build in themselves a new consciousness about marketing to get ahead and seize achievements in nowadays business environment. - Internet da lam thay doi moi truong Marketing, nhung nguoi lam Marketing trong thoi dai Net can phai xay dung cho minh mot y thuc moi ve Marketing de co the tien len va gianh lay nhung thanh qua trong moi truong kinh doanh ngay nay.

Every plan, program, work, must start with an idea. If there is no idea or just a dump idea, no marketing plan could get anything. Moi ke hoach, chuong trinh, cong viec, deu phai bat dau voi mot y tuong. Neu khong co y tuong cho du chi la mot y tuong te hai, khong mot ke hoach marketing nao co the dat duoc thanh cong.