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Marketing Discourse: A Critical Perspective
ISBN: 9780415541671 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring marketing discourse, this title is an important contribution to the growing literature on critical marketing, helping readers to connect the previously dis-connected intellectual approaches to marketing.
Exploring marketing discourse, this title is an important contribution to the growing literature on critical marketing, helping readers to connect the...
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cena:
58,24 |
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Online Marketing for Professional Services
ISBN: 9780982881934 / Angielski / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
94,84 |
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Darwinian Fitness in the Global Marketplace: Analysing the Competition
ISBN: 9780230369085 / Angielski / Twarda / 295 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the g...
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cena:
201,24 |
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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
ISBN: 9780230378193 / Angielski / Twarda / 251 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products ...
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cena:
261,63 |
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Country-of-Origin Effects and Competitive Advantage: The Role of a Country's Image with Respect to the Positioning Process of International Firms with
ISBN: 9783656009092 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Hohenheim (Lehrstuhl fur Unternehmensfuhrung), course: Seminar Marketing und Management-Insights, language: English, abstract: Im Rahmen dieser Arbeit werden Country-of-Origin und Country Image Effekte mit der Zielsetzung, Implikationen fur internationale Marketingstrategien abzuleiten, untersucht. Hierfur werden zunachst Konzeptualisierung und Operationalsierung der betreffenden Konstrukte auf Basis einer fundierten Literaturanalyse die vorgenom-men. Im...
Seminar paper from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Hohenheim (L...
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cena:
157,65 |
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Beyond the Consumption Bubble
ISBN: 9780415653657 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the question of whether we must continuously increase our consumption to avoid a recession and whether this is ecologically sustainable. In the field of consumption research there is need for analytical rigor based on theory and empirical evidence as well as discussions that will inspire readers to ask...
Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the ...
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cena:
233,13 |
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Management of Stochastic Demand in Make-To-Stock Manufacturing
ISBN: 9783631594094 / Angielski / Twarda / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Up to now, demand fulfillment in make-to-stock manufacturing is usually handled by advanced planning systems. Orders are fulfilled on the basis of simple rules or deterministic planning approaches not taking into account demand fluctuations. The consideration of different customer classes as it is often done today requires more sophisticated approaches explicitly considering stochastic influences. This book reviews current literature, presents a framework that addresses revenue management and demand fulfillment at once and introduces new stochastic approaches for demand fulfillment in...
Up to now, demand fulfillment in make-to-stock manufacturing is usually handled by advanced planning systems. Orders are fulfilled on the basis of sim...
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cena:
249,82 |
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Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks
ISBN: 9783631617472 / Angielski / Twarda / 131 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven information propagation across most markets that was not possible in the previous era of unidirectional mass communication. This study focuses on the submitters social networks to explain these new propagation processes. Large datasets from a social news site are used to show that it is the size, structure and activity of such networks that mainly influence whether or not certain content achieves a prominent level. Message and content-related...
The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven ...
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cena:
221,15 |
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Enabling Lightweight Real-Time Collaboration
ISBN: 9783631638422 / Angielski / Twarda / 147 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the age of digitalization, organizations are globally distributed and need to interact across diverse system landscapes with both their partners and customers. Typically, synchronous collaboration over the Internet requires all participants to meet certain technical prerequisites. In order to interact together in real-time, all participants must download, install, and configure the same software on all client systems. As a consequence, collaboration has mainly been restricted to organizations that agree to establish a common infrastructure. This might be inadequate and economically not...
In the age of digitalization, organizations are globally distributed and need to interact across diverse system landscapes with both their partners an...
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cena:
292,93 |
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Marketing Database Analytics: Transforming Data for Competitive Advantage
ISBN: 9780415657877 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: * Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification * Establishes the importance of...
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decis...
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cena:
777,25 |
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Marketing Miracles
ISBN: 9780985714314 / Angielski / Twarda / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
112,47 |
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Path Dependence and Creation
ISBN: 9780415650717 / Angielski / Miękka / 440 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The editors, aware of the recent work in evolutionary theory and the science of chaos and complexity, challenge the sometimes deterministic flavor of this subject. They are interested in uncovering the place of agency in these theories that take history so seriously. In the end, they are as interested in path creation and destruction as they are in path dependence. This book is compiled of both theoretical and empirical writings. It shows relatively well-known industries, such as the automobile, biotechnology, and semi-conductor industries in a new light. It also invites the reader to learn...
The editors, aware of the recent work in evolutionary theory and the science of chaos and complexity, challenge the sometimes deterministic flavor of ...
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cena:
271,99 |
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White Papers For Dummies
ISBN: 9781118496923 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A fast and easy way to write winning white papers Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field. The fact-based documents known as white papers have been called the -king of content.- No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by... A fast and easy way to write winning white papers Whether you're a marketing manager seeking to use white papers to promote your bus... |
cena:
102,59 |
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Consumer Cosmopolitanism in the Age of Globalization
ISBN: 9781606493649 / Angielski / Miękka / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book offers answers to the following questions: What marketing opportunities are associated with consumer cosmopolitanism? How do trends in consumer cosmopolitanism affect long-range planning? What are the best communications strategies for reaching the cosmopolitan consumer?
Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalizatio...
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cena:
83,58 |
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Unthinking: The Surprising Forces Behind What We Buy
ISBN: 9780446564137 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
123,32 |
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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence
ISBN: 9780749479374 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples. Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers... Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessibl... |
cena:
649,41 |
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Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm
ISBN: 9783631619636 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation...
Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and com...
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cena:
314,23 |
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Marketing Cases from Emerging Markets
ISBN: 9783642368608 / Angielski / Twarda / 167 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the...
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketi...
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cena:
201,24 |
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Brand Growth Barriers: Identify, Understand, and Overcome Them
ISBN: 9783642371073 / Angielski / Twarda / 137 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Kruger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical...
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? Accordi...
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cena:
201,24 |
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Marketing To Win: Creating and Sustaining your Non-Profit Brand
ISBN: 9781895589627 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.
This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer... Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donor...
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cena:
147,67 |
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