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Systematically explores the affinity and the rivalry between art and religion, focusing at length on music, visual art, literature, and architecture in turn.
Systematically explores the affinity and the rivalry between art and religion, focusing at length on music, visual art, literature, and architecture i...
Genocide in Rwanda, multiple murder in Denver or Dunblane, the gruesome activities of serial killers--what makes these great evils, and why do they occur? In addressing such questions this book interconnects contemporary moral philosophy with recent work in New Testament scholarship. The conclusions to emerge are surprising. Gordon Graham argues that the inability of modernist thought to account satisfactorily for evil and its occurrence should not lead us to embrace an eclectic postmodernism, but to take seriously some unfashionable premodern conceptions--Satan, demonic possession, spiritual...
Genocide in Rwanda, multiple murder in Denver or Dunblane, the gruesome activities of serial killers--what makes these great evils, and why do they oc...
Can human history as a whole be interpreted in any meaningful way? Has there been real progress between stone age and space age? Does history repeat itself? Is there evidence of divine providence? Questions such as these have fascinated thinkers, and some of the greatest philosophers, notably Kant and Hegel, have turned their minds to philosophical history. As a branch of philosophy, however, it has received little attention in the analytical tradition. This pioneering work aims to bring the methods of analytical philosophy to the critical examination of some of these questions. In addition...
Can human history as a whole be interpreted in any meaningful way? Has there been real progress between stone age and space age? Does history repeat i...
It's all in the genes. Is this true, and if so, what is all in the genes? Genes: A Philosophical Inquiry is an informative guide to this debtable topic. Beginning with an overview of the relationship between science and technology, Gordon Graham lucidly explains and assesses the most important and controversial aspects of the genes debate: Darwinian theory and its critics, the idea of the selfish gene, evolutionary psychology, memes, genetic screening and modification, including the risks of cloning and designer babies. He also considers areas often left out of the debate over genes, such as...
It's all in the genes. Is this true, and if so, what is all in the genes? Genes: A Philosophical Inquiry is an informative guide to this debtable topi...
What should we think about the digital revolution in information technology? Can there be communities in cyberspace? Should we control freedom of expression on the Internet? This text offers a concise philosophical exploration of questions such as these and more.
What should we think about the digital revolution in information technology? Can there be communities in cyberspace? Should we control freedom of expr...
Philosophy of the Arts presents a comprehensive and accessible introduction to those coming to aesthetics and the philosophy of art for the first time. The third edition is greatly enhanced by new sections on art and beauty, modern art, Aristotle and katharsis, and Hegel. Each chapter has been thoroughly revised with fresh material and extended discussions. As with previous editions, the book:
is jargon-free and will appeal to students of music, art history and literature as well as philosophy
looks at a wide range of the arts from film, painting and...
Philosophy of the Arts presents a comprehensive and accessible introduction to those coming to aesthetics and the philosophy of art for th...
Gordon Graham presents a radically innovative study of Wittgenstein's philosophy, in relation to the age-old impulse to connect ordinary human life with the transcendent reality of God. He offers an account of its relevance to the study of religion that is completely different to the standard version of "Wittgensteinian philosophy of religion" expounded by both its adherents and critics. Graham goes on to revitalize the philosophy of "true religion," an alternative, though not a rival, to the lively philosophical theology of Plantinga and Swinburne that currently dominates the subject. This...
Gordon Graham presents a radically innovative study of Wittgenstein's philosophy, in relation to the age-old impulse to connect ordinary human life wi...
Systematically explores the affinity and the rivalry between art and religion, focusing at length on music, visual art, literature, and architecture in turn.
Systematically explores the affinity and the rivalry between art and religion, focusing at length on music, visual art, literature, and architecture i...
Ethics and International Relations, Second Edition, offers a comprehensive introduction to the philosophical issues raised by international politics. Presupposing no prior philosophical knowledge and deliberately avoiding the use of technical language, it is ideally suited for political philosophy, applied ethics and international relations courses. Revised and updated, new material includes coverage of the war on terror, the impact of globalization, and ideas of cosmopolitan governance.
Clearly and thoughtfully organized, it proceeds logically from general morality and...
Ethics and International Relations, Second Edition, offers a comprehensive introduction to the philosophical issues raised by international pol...