Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products ...
This text looks at the business implications of the Internet at a strategic level. Without going into technical details, the author examines what is driving the development of the internet and how it might impact on a number of aspects of an organization's operations.
This text looks at the business implications of the Internet at a strategic level. Without going into technical details, the author examines what is d...
