Internet Strategies: A Corporate Guide to Exploiting the Internet

ISBN-13: 9780333698518 / Angielski / Twarda / 1998 / 310 str.

Dick Stroud; D. Stroud

Opis

This text looks at the business implications of the Internet at a strategic level. Without going into technical details, the author examines what is driving the development of the internet and how it might impact on a number of aspects of an organization's operations.

Spis treści

Introduction What is the Internet? The Business Drivers of the Internet Who is Out There Using the Internet? The Impact of the Internet on Business Processes The Impact on the Marketing Process The Impact on the Sales Channel and Customer Support The Capability to Create Strategic Change HR and Organisational Issues Internet Implementation Strategies The 'Internet Ready' Company Time Dependent Factors Critical Issues that Need Considering The Essential Ingredients for Success What has Subsequently Happened Checklist Appendix

O autorze

DICK STROUD is a business consultant specialising in advising companies on their Internet activities. His career includes working with Olivetti, IBM and PA Management Consultants. He is the course director for the Chartered Institute of Marketing Internet training Programme and his teaching experience includes London Business School and Southampton University Business School.