ISBN-13: 9780230369085 / Angielski / Twarda / 2012 / 295 str.
ISBN-13: 9780230369085 / Angielski / Twarda / 2012 / 295 str.
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.