Consumer Cosmopolitanism in the Age of Globalization

ISBN-13: 9781606493649 / Angielski / Miękka / 2012 / 294 str.

Prince, Melvin

Opis

Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. This book offers answers to the following questions: What marketing opportunities are associated with consumer cosmopolitanism? How do trends in consumer cosmopolitanism affect long-range planning? What are the best communications strategies for reaching the cosmopolitan consumer?