Discrete Choice Experiments in Marketing: Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement

ISBN-13: 9783790810455 / Angielski / Miękka / 1997 / 173 str.

Klaus Zwerina

Opis

Focusing on marketing, this volume looks at discrete choice. The book is designed for researchers and practitioners in marketing science, economics and statistics.

Spis treści

1. Introduction.- 2. Review of Linear Design and Discrete Choice Models.- 3. Designs for Discrete Choice Models.- 4. Using Priors in Choice Designs.- 5. Individual Choice Models.- 6. Conclusion.- Appendix A: Derivation of Probability-Centered Estimation Error.- Appendix B: Example Screens of Self-Explicated Task.- Appendix C: Example Screen of Conjoint Task.- Appendix D: Example Screen of Choice Task.- Appendix E: Holdout Choice Sets.- Appendix F: Experimental Conjoint Design.- Appendix G: Experimental Choice Designs and Partworth Values.- References.