Buyer/Consumer Information Processing

ISBN-13: 9780807896891 / Angielski / Miękka / 2011 / 440 str.

G. David Hughes

Opis

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Originally published 1974.

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This volume, the first to deal with the study of consumers and buyers mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.