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At the Crossroads
ISBN: 9780470148174 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may hold the key to a bright new future. This innovative book is told in story form, drawing the reader behind the scenes of a dysfunctional team that applies Crosley's Practice Growth Model to overcome the defects to produce a highly functional team.
If you'd like to know how to change your underachieving firm, At The Crossroads: The Remarkable CPA Firm That Nearly Crashed, Then Soared may h...
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cena:
179,14 |
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Convergence Marketing
ISBN: 9780470164938 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better...
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combi...
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cena:
95,10 |
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Differentiate or Die: Survival in Our Era of Killer Competition
ISBN: 9780470223390 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate...
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cena:
110,53 |
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New Consumer Marketing: Managing a Living Demand System
ISBN: 9780470844823 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This...
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cena:
209,22 |
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Customize the Brand: Make It More Desirable - And Profitable
ISBN: 9780470848227 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dre...
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cena:
204,07 |
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Breakthrough Zone: Harnessing Consumer Creativity for Business Innovation
ISBN: 9780470855393 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional...
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating ...
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cena:
219,38 |
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The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization
ISBN: 9780470860823 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust.
In line with this thinking, The Pirate... Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone...
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cena:
126,04 |
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Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
ISBN: 9780470862117 / Angielski / Twarda / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them.
Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and... Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value...
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cena:
163,24 |
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Industrial Marketing Strategy
ISBN: 9780471119890 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Develop customer-focused, market-driven strategies for today's competitive marketplace. . .
Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: * The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning * Proven, concrete,... Develop customer-focused, market-driven strategies for today's competitive marketplace. . .
Industrial Marketing Strategy Wi... |
cena:
289,67 |
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Ideawise: How to Transform Your Ideas Into Tomorrow's Innovations
ISBN: 9780471129561 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An easy-to-understand and easy-to-implement method for creating new ideas and new products
This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods... An easy-to-understand and easy-to-implement method for creating new ideas and new products
This book blows the lid off the so-called "idea gurus... |
cena:
181,05 |
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Marketing Your Consulting and Professional Services
ISBN: 9780471133926 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape--information technology, virtual organizations, telecommuting--targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting and Professional Services, the bible for consultants and professionals worldwide, has been thoroughly revised and expanded. This brand new Third...
While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field th...
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cena:
221,07 |
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Wide-Angle Vision: Beat Your Competition by Focusing on Fringe Competitors, Lost Customers, and Rogue Employees
ISBN: 9780471134169 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text offers a way for businesses to compete: instead of just catering to your best customers, watching your biggest competitors, and rewarding your best employees, it advises companies to also pay attention to those groups on the fringe.
This text offers a way for businesses to compete: instead of just catering to your best customers, watching your biggest competitors, and rewarding yo...
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cena:
190,58 |
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Practical Merchandising Math
ISBN: 9780471145189 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It's easier than you think to perform every retail math calculation quickly, accurately, and with confidence
Mathematics is an essential tool for determining every financial arrangement important to a retail business. Whether you're buying merchandise, figuring business expenses, pricing merchandise, or recording transactions, a solid working knowledge of practical calculating procedures is indispensable. But don't worry, we're not talking algebra, trigonometry, or calculus--just simple arithmetic you can perform using a calculator. Practical Merchandising Math helps... It's easier than you think to perform every retail math calculation quickly, accurately, and with confidence
Mathematics is an essential ... |
cena:
826,69 |
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Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
ISBN: 9780471165682 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." -- Og Mandino, author The Greatest Salesman in the World
"The Guerrilla Group has done it again Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." -- Brian Tracy, author The Psychology of Achievement. "Guerrilla Trade Show Selling is... "Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." -- Og Mandino, author The Greatest Sales...
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cena:
137,73 |
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Divide and Conquer: Target Your Customers Through Market Segmentation
ISBN: 9780471176336 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book, Harry Webber, introduces a strategy to make mass market advertising a thing of the past. Unlike traditional blanket approaches, selective marketing is a bold way to link products with customers by first identifying the target audience (the segment), and then reaching it via a media mix that can include everything from print, TV, and radio to the Internet, live theatre, or fax response.
In this book, Harry Webber, introduces a strategy to make mass market advertising a thing of the past. Unlike traditional blanket approaches, selectiv...
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cena:
181,05 |
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The Portable MBA in Marketing
ISBN: 9780471193678 / Angielski / Twarda / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer.
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on ...
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cena:
304,92 |
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Technology Management: Developing and Implementing Effective Technology Licensing Programs
ISBN: 9780471200185 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A step-by-step guide to licensing technology-based intellectual property assets
For many modern, high-technology companies, licensing their technology-based intellectual property assets is the best way to fully exploit them. Firms that are unable to utilize their proprietary technology assets can license them to other companies more capable of doing so. This book serves as an informed and comprehensive guide to developing a technology licensing program and the legal hurdles, operational needs, and strategies involved. Suitable for companies seeking to implement or... A step-by-step guide to licensing technology-based intellectual property assets
For many modern, high-technology companies, licensing the... |
cena:
510,30 |
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Kellogg on Integrated Marketing
ISBN: 9780471204763 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger -... This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Mar...
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cena:
198,20 |
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Essentials of Credit, Collections, and Accounts Receivable
ISBN: 9780471220749 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable.
* Provides an overview of the credit, collections, and accounts receivable functions for senior level managers. * Provides tips and techniques as well as case studies. * Shows how to stream line the credit process and how to make this area as efficient as possible. Mary Schaeffer is considered an industry expert and writes a newsletter that focuses on credit, collections, and accounts receivable.
* Provides... |
cena:
171,52 |
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
ISBN: 9780471236085 / Angielski / Twarda / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate... A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdom... |
cena:
175,33 |
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