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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
ISBN: 9780471236085 / Angielski / Twarda / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate... A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdom... |
cena:
193,62 zł |
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Market Driven Enterprise
ISBN: 9780471244929 / Angielski / Twarda / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A complete handbook on a critical issue for today's business leaders-how to improve customer satisfaction, control costs, and maximize profits
Producing a product or service to heighten customer satisfaction-and doing so cost effectively-do not have to be mutually exclusive objectives. With Market Driven Enterprise, Amiya Chakravarty presents a state-of-the-art, clearly designed framework for responding to market forces while keeping total costs in check. The book's twelve chapters are divided into three sections: interfaces and decision-making in an enterprise,... A complete handbook on a critical issue for today's business leaders-how to improve customer satisfaction, control costs, and maximize profits
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669,28 zł |
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Dollars and Events: How to Succeed in the Special Events Business
ISBN: 9780471249573 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Start, grow, and manage your special events career To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. You'll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events.
The first and only book written... Start, grow, and manage your special events career To succeed in the world of special events management, you need to develop a vast array of skills a...
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608,41 zł |
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Enterprise Marketing Management: The New Science of Marketing
ISBN: 9780471267720 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement,... A groundbreaking paradigm that takes a scientific approach to marketing practice
Top executives at the renowned Zyman Marketing Group introd... |
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160,42 zł |
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Credit Risk Management: A Guide to Sound Business Decisions
ISBN: 9780471350200 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How to decide when to say yes to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give.
How to decide when to say yes to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit appli...
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830,03 zł |
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Basic Marketing Management
ISBN: 9780471353928 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everything You Need to Create Effective Marketing Strategies With its engaging writing style and clear presentation, this how--to book provides you with the core marketing management concepts that everyone must know to compete in todaya s business environment.
Everything You Need to Create Effective Marketing Strategies With its engaging writing style and clear presentation, this how--to book provides you w...
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846,35 zł |
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The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
ISBN: 9780471356592 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advance Praise for The Masterbrand Mandate " The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibility of the entire enterprise, led by senior management, to drive the masterbrand throughout the company as a critical part of its strategy." — Bruce L. Claflin President and COO, 3Com Corporation " The Masterbrand Mandate shows why successful brands must both reflect and guide the organizational values, culture, and business strategy in this Internet age. It is a ‘ now’ book that anyone managing an organization should...
Advance Praise for The Masterbrand Mandate " The Masterbrand Mandate is an exceptional book that successfully demonstrates why it is the responsibilit...
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cena:
249,01 zł |
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Marketing Unwrapped
ISBN: 9780471486947 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a world utterly transformed, a world perhaps ultimately dominated by Artificial Intelligence. This book thankfully does not indulge in the whole "what might be" debate, but instead sensibly takes a long hard look at where marketing stands today, setting out the key skills marketers must master to succeed over the next decade or so.
Written by CIM's Director of Marketing, Ray Perry, in a very accessible, sometimes amusing manner, the... "Key skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a wo...
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cena:
215,75 zł |
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Marketing Strategies for the New Economy
ISBN: 9780471492115 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot outrun a bear anyway." The first one answers: "I don't have to outrun the bear. I just have to outrun you."
Speed against competitors is just one of the key lessons outlined in this book from Lars Tvede and Peter Ohnemus. E-business is here for good and people are waking up to the fact that traditional marketing techniques may not stand up to new requirements set out by the "new economy." The question is, "which of the traditional... Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot ou...
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cena:
320,94 zł |
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Marketing Your Services: A Step-By-Step Guide for Small Businesses and Professionals
ISBN: 9780471509486 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you:
* How to define and promote your services to the right market * How to differentiate your business from other similar businesses * How to price and package your services * How to turn... Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to ma...
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cena:
221,29 zł |
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Streetsmart Marketing
ISBN: 9780471618836 / Angielski / Twarda / 241 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through "grass-roots" marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
A "how-to" guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending...
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cena:
193,62 zł |
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Marketing Theory: Evolution and Evaluation
ISBN: 9780471635277 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheory framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive, and include many early, seldom-cited works.
The evolution of marketing theories and the rationales behind them are chronicled in this thought-provoking book. The authors present a typology for t...
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cena:
995,76 zł |
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Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses
ISBN: 9780471644309 / Angielski / Twarda / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-driven business environment is intensely competitive, complex, and dynamic, and planning needs to be done quickly and often.
Winning Market Leadership offers a refreshing new approach to strategic market planning in these very demanding technology-intensive markets. It provides a systematic and highly integrated process for evaluating market opportunities and for developing strategies to lead in chosen markets. Its proven, highly... Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The technology-d...
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cena:
154,89 zł |
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
ISBN: 9780471651109 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Troy Waugh--'the rainmakers' rainmaker'--has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results."
--Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and... "Troy Waugh--'the rainmakers' rainmaker'--has provided a well-designed blueprint for selling professional services that skillfully draws upon his more...
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cena:
240,82 zł |
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What Makes Winning Brands Different?: The Hidden Method Behind the World's Most Successful Brands
ISBN: 9780471720256 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise techniques which systematically help to build winning brands, achieve growth and solve any brand problem.
* Provides the first ever complete analysis of successful brands to discover what... This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective c...
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cena:
367,79 zł |
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The Marketing Plan
ISBN: 9780471755296 / Angielski / Miękka / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Create winning marketing plans like the pros
Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step-by-step procedures--from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to... Create winning marketing plans like the pros
Whether you're starting a new business or launching a new product line within a company, yo... |
cena:
919,35 zł |
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The Great Formula...for Creating Maximum Profit with Minimal Effort
ISBN: 9780471778233 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for THE GREAT FORMULA
"This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one." "Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece." "With all the fancy buzzwords used to... Praise for THE GREAT FORMULA
"This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the c... |
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82,95 zł |
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Wiley Pathways Marketing
ISBN: 9780471790792 / Angielski / Miękka / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. You can get there
Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own... You can get there
Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. ... |
cena:
497,74 zł |
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Understanding Marketing: A European Casebook
ISBN: 9780471860938 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of marketing issues, including: new products; branding; retailing; strategic marketing; and marketing planning. Another important feature is the wide range of products discussed in the cases, including brewing, soft drinks, mobile telephones, textiles, skin products, banking and office furniture.
This collection of case studies has been written by marketing academics at leading universities throughout Europe. The cases cover a broad range of ma...
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cena:
232,13 zł |
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Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients
ISBN: 9780471920731 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every manager of a professional firm realizes that generating leads and landing new clients are critical components of any successful business venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do.
Divided into two comprehensive parts-The Rainmaker Model and The Elements of Rainmaking-Creating Rainmakers outlines all the steps you should take to turn your professional staff into a powerful team of sales winners. Filled with in-depth insight and practical advice,... Every manager of a professional firm realizes that generating leads and landing new clients are critical components of any successful business venture...
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cena:
235,18 zł |
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