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Quantitative Analysis in Marketing Management
ISBN: 9780471964308 / Angielski / Miękka / 342 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management, and shows how these techniques can be applied to marketing management. The analytical approach used reinforces the concepts introduced. Detailed discussions of the interpretation of results are provided and computations of the various interpretative statistics and calculations are illustrated in order to offer a better understanding of the...
This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It...
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cena:
326,20 zł |
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Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits
ISBN: 9780471979937 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for
Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth." -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management "Clancy and Krieg debunk the popular myth that... Praise for
Your Gut Is Still Not Smarter Than Your Head "Too many companies treat marketing as a communication exercise to help sal... |
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110,62 zł |
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Queueing Networks: Customers, Signals and Product Form Solutions
ISBN: 9780471983095 / Angielski / Twarda / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mathematically beautiful and elegant yet has much practical application Professor Richard Weber The first mathematical analysis of a queueing problem concerned the use of early telephone switches. Since then, emerging technologies such as those in telecommunications and the manufacturing industry have prompted considerable interest and activity in the field. Much of the current research has been enabled by recent, rapid advances in computer technology making large scale simulations and complex approximations possible. Today, queueing systems play an integral role in the performance evaluation...
Mathematically beautiful and elegant yet has much practical application Professor Richard Weber The first mathematical analysis of a queueing problem ...
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cena:
1358,14 zł |
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Marketing the Unknown: Developing Market Strategies for Technical Innovations
ISBN: 9780471986218 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Innovations are always exceptional events in company life and they tend to stay in the hands of technicians or design offices - they are peripheral to mainstream business and people do not know how to manage them. In 'Marketing the Unknown', Paul Millier attempts to find new answers to these innovation problems, on the grounds that each problem is unique and that there is not necessarily a known recipe for it or a success story that corresponds. Paul Millier lays down firm principles to guide systematic and constructive plans for the marketing and development of technological innovations....
Innovations are always exceptional events in company life and they tend to stay in the hands of technicians or design offices - they are peripheral to...
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cena:
265,56 zł |
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Over the Horizon: Planning Products Today for Success Tomorrow
ISBN: 9780471987178 / Angielski / Miękka / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must plan and be flexible if they are to survive and flourish in the future, but too many surrender to the necessity for a short-term healthy bottom-line in order to satisfy their shareholders. In order to satisfy and retain customer-base, organizations should not only ensure that their products and services available now are the best around, but that they will also be the best in the future. This is particularly important as product life cycles...
Much strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies must p...
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cena:
287,74 zł |
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Creative Product Design: A Practical Guide to Requirements Capture Management
ISBN: 9780471987208 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The success or failure of a new product can, in a large number of cases, be down to the extent of requirement capture reseach involved in the early stages of market research and development. This book provides a guide to effective requirements capture for successful product development.
The success or failure of a new product can, in a large number of cases, be down to the extent of requirement capture reseach involved in the early st...
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cena:
287,74 zł |
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American Trade-Mark Designs: Survey with 732 Marks, Logos and Corporate-Identity Signs
ISBN: 9780486232591 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.
Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened... This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The mar...
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cena:
101,06 zł |
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French for Marketing: Using French in Media and Communications
ISBN: 9780521585354 / Angielski / Miękka / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a two-year course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.
Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising ...
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cena:
195,50 zł |
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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
ISBN: 9780521840538 / Angielski / Twarda / 326 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.
Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievement...
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cena:
504,32 zł |
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The 12 Rules of Millennium Marketing: Your Only Choice is to Lead or Migrate
ISBN: 9780595096787 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
56,70 zł |
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Reaching Women:: The Way to Go in Marketing Healthcare Services
ISBN: 9780595187249 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
74,21 zł |
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TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
ISBN: 9780595189939 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
96,11 zł |
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Hitting the Right Nerve: Marketing Health Services
ISBN: 9780595202720 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
100,49 zł |
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PR Rainmaker: Three Simple Rules for Using the News Media to Attract Customers and Clients
ISBN: 9780595243990 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
74,21 zł |
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Code to Commerce: High Technology Marketing for Maximum Brand Performance
ISBN: 9780595246908 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,46 zł |
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The Marketing Yellow Pages: A Guide to Online Marketing Resources
ISBN: 9780595281329 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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91,73 zł |
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How to Win the Hispanic Gold Rushtm: Critical Cultural, Demographic, Marketing, and Motivational Factors
ISBN: 9780595287291 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We are currently at the beginning of a great business phenomenon: The Hispanic Gold RushTM of the 21st century. Organizations are certainly trying to do all the "right things" to leverage the potential that the Hispanic market offers. However, in spite of their massive investments of effort and resources, many businesses experience only limited success and are not gaining the loyalty they expect from Hispanic consumers. "How to Win The Hispanic Gold RushTM" explains the reasons why many organizations have had little success in marketing to Hispanics in the U.S. Practical tools are conveyed to...
We are currently at the beginning of a great business phenomenon: The Hispanic Gold RushTM of the 21st century. Organizations are certainly trying to ...
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cena:
56,70 zł |
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Four Steps to Building a Profitable Coaching Practice: A Complete Marketing Resource Guide for Coaches
ISBN: 9780595296606 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are you frustrated with trying to grow and market your coaching practice? Do you feel like there is too much information (or too little) on how to market your practice, yet not enough direction on where to begin? Would you like quick answers and a complete resource guide in one place that makes marketing easy to apply and understand?
This book will show you how to build and market a profitable coaching practice in four easy steps. It walks you through the process of deciding who to coach and how to create a program that potential clients will pay you lots of money for. You will understand... Are you frustrated with trying to grow and market your coaching practice? Do you feel like there is too much information (or too little) on how to mar...
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cena:
83,11 zł |
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Cool News About Retail: From Warhol to Wal-Mart
ISBN: 9780595306411 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I'm really jealous of." --Andy Warhol
"Swim upstream. Go the other way. Ignore the conventional wisdom." --Sam Walton What's So Cool About Retail? Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today. The reason is simple: The retail store is the only medium in which marketing and sales can happen... "The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I'm really j...
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cena:
52,32 zł |
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Community-Oriented Marketing: The Definitive Guide to Enlightened Business Development
ISBN: 9780595308811 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships by uplifting and befriending the communities which make your business possible?
Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates business today. "Community-Oriented Marketing" is what Bryan calls "enlightened business development" because it branches out and empowers everyone involved. Rather than bombarding the population with advertisements,... What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships ...
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cena:
65,46 zł |
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