Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales

ISBN-13: 9780471165682 / Angielski / Miękka / 1997 / 320 str.

Jay Conrad Levinson; Orvel R. Wilson; Conrad Levinson

Opis

"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." -- Og Mandino, author The Greatest Salesman in the World

"The Guerrilla Group has done it again Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." -- Brian Tracy, author The Psychology of Achievement.

"Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." -- Dr. Tony Alessandra, author The Platinum Rule.

"More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center " -- Alan Weiss, PhD, author Million Dollar Consulting

Spis treści

What You Can Achieve at a Trade Show (That You Never Thought You Could).

How to Pick the Right Show.

Why a Potent Exhibit Strategy Sets the Stage for Maximum Sales.

How to Turn Your Exhibit into a Buyer Magnet.

The Rewards of Guerrilla Selling on the Trade Show Floor.

Setting Up at the Show with No Hassles, in Record Time.

Trade Show Peak Performance.

Making the Connection That Creates a New Customer.

Guerrilla Presentations They′ll Never Forget.

Inside Secrets Trade Show Pros Know and Use.

How to Make Your Show Really Pay Off Big.

How to Measure Your Show Success.

Bibliography.

Appendix.

Index.

O autorze

JAY CONRAD LEVINSON is the author of the best–selling Guerrilla Marketing Series. MARK S. A. SMITH, an internationally acclaimed speaker and writer on trade show selling, has over 200 articles published and was past president of the Colorado Speakers Association.

ORVEL RAY WILSON is an internationally acclaimed author and speaker on sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international training and consulting firm serving clients worldwide.