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Pro Logo: Brands as a Factor of Progress
ISBN: 9781403918253 / Angielski / Twarda / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour...
The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that bra...
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cena:
200,77 |
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Outsourcing of R&d in the Pharmaceutical Industry: From Conceptualization to Implementation of the Strategic Sourcing Process
ISBN: 9781403937292 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines the strategic aspects of outsourcing in relation to the firm. It provides a holistic view of the outsourcing process, starting with conceptualisation, through to implementation and management of the process. Although the book is based on a case study of the pharmaceutical industry, the general principles derived from the Strategic Sourcing Model are generic in nature and the model can be applied to instances of outsourcing in other industries.
This book examines the strategic aspects of outsourcing in relation to the firm. It provides a holistic view of the outsourcing process, starting with...
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cena:
401,58 |
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Creative Marketing: An Extended Metaphor for Marketing in a New Age
ISBN: 9781403941909 / Angielski / Twarda / 161 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support...
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is ...
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cena:
401,58 |
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Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans
ISBN: 9781403947505 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU. Other countries are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, history, culture, business practices, etc. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety o...
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cena:
200,77 |
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Marketing in the Emerging Markets of Latin America
ISBN: 9781403947512 / Angielski / Twarda / 191 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics,...
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the...
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cena:
200,77 |
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Families Caring Across Borders: Migration, Ageing and Transnational Caregiving
ISBN: 9781403947765 / Angielski / Twarda / 259 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A moving ethnographic account of the transnational caregiving experiences and practices of migrants and refugees who live in Australia, with their parents in Europe, the Middle East, Asia and New Zealand. This timely work contributes rich detailed knowledge of how people respond to a world characterised by unprecedented mobility (both voluntary and forced), globalised job markets and an ageing population, as increasing numbers of families find themselves spread across the globe and caring for their elderly parents from a distance.
A moving ethnographic account of the transnational caregiving experiences and practices of migrants and refugees who live in Australia, with their par...
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cena:
200,77 |
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Reflections on the Balkan Wars: Ten Years After the Break-Up of Yugoslavia
ISBN: 9781403963321 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this collection scholars, policymakers and military officials explore the conditions that gave rise to the Balkan wars in the 1990s, the application of international law to the wars the conduct of the wars, and post-war issues. The essays are based on presentations given at the International Conference on the Balkans held at Florida Atlantic University in February 2002. The contributors come from varied backgrounds, including international law, genocide studies, peacekeeping, European politics, communications, history and military studies.
In this collection scholars, policymakers and military officials explore the conditions that gave rise to the Balkan wars in the 1990s, the applicatio...
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cena:
200,77 |
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The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today
ISBN: 9781403975485 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around "ubersexuals" and "metrosexuals"--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male... A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay... |
cena:
79,78 |
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The Global Corporate Brand Book
ISBN: 9781403996633 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate...
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cena:
261,02 |
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Customer Loyalty: A Guide for Time Travelers
ISBN: 9781403997630 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in ...
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cena:
200,77 |
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The Brand Glossary
ISBN: 9781403998095 / Angielski / Miękka / 141 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand s...
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cena:
200,77 |
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Explaining Consumer Choice
ISBN: 9781403998620 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored ...
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cena:
200,77 |
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Brands and Gaming: The Computer Gaming Phenomenon and Its Impact on Brands and Businesses
ISBN: 9781403998972 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the faster growing parts of the market. New developments in sociability and interactivity are also transforming the industry. This is the first major study of brands and gaming and shows huge opportunities for brand development
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also c...
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cena:
200,77 |
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The Blackwell Encyclopedia of Management, Marketing
ISBN: 9781405102544 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.
This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural ...
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cena:
571,54 |
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Exhibition Experiments
ISBN: 9781405130769 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exhibition Experiments is a lively collection that considers experiments with museological form that challenge our understanding of - and experience with - museums.
Exhibition Experiments is a lively collection that considers experiments with museological form that challenge our understanding of - and exper...
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cena:
469,22 |
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Exhibition Experiments
ISBN: 9781405130776 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exhibition Experiments is a lively collection that considers experiments with museological form that challenge our understanding of - and experience with - museums.
Exhibition Experiments is a lively collection that considers experiments with museological form that challenge our understanding of - and exper...
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cena:
193,66 |
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Marketing Your Invention to Manufacturers: Protecting and Selling Your Invention
ISBN: 9781410754837 / Angielski / Miękka / 56 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
67,62 |
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Selling High Value Software
ISBN: 9781411650893 / Angielski / Miękka / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on twenty plus years of selling enterprise software solutions, "Selling High Value Software" is about winning deals at the highest attainable value. It covers first-hand tips and techniques that you can use to boost value recognition and sustain it through the most demanding sales cycle. These are ideas and suggestions that will help you through the sales negotiations, due diligence processes and commercial situations that are typical of high value software contracts. Aimed at small and medium sized software companies who develop original intellectual content, the book is a...
Based on twenty plus years of selling enterprise software solutions, "Selling High Value Software" is about winning deals at the highest attainable va...
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cena:
135,47 |
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Do You Give a Cold Shower or a Warm Bubble Bath?
ISBN: 9781411662414 / Angielski / Miękka / 243 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What's the emotional experience from doing business with you? Are there a bunch of cheerful fuzzies added in to make the event warm and enjoyable? Or do you serve cold professionalism because you think clients are only interested in a job done properly? If customers need mittens to buy from you, you're losing revenues Adding warm niceties to your customer experience will not only help you stand out definitively from your competition, it will dramatically increase sales. That low-cost marketing strategy along with many others you won't learn in business courses are why you don't want to miss...
What's the emotional experience from doing business with you? Are there a bunch of cheerful fuzzies added in to make the event warm and enjoyable? Or ...
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cena:
81,20 |
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Tattoo
ISBN: 9781412084567 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you).
Using examples and interviews from Harley Davidson, Ritz Carlton, Starbucks, as well as several small businesses, Tattoo shows that fans are born from customer-focused, consistent actions by companies. It offers a blueprint for businesses to follow and shows that "customer advocacy" does not have to be expensive or complicated to be effective. The book gets its title from the... Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (...
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cena:
75,83 |
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