The Future of Men: The Rise of the Übersexual and What He Means for Marketing Today

ISBN-13: 9781403975485 / Angielski / Miękka / 2006 / 256 str.

Marian Salzman; Ira Matathia; Ann O'Reilly

Opis

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around "ubersexuals" and "metrosexuals"--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.