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Guerrilla Marketing Success Secrets: 52 Weeks of Marketing & Management Wisdom
ISBN: 9780976849186 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THIS BOOK WILL GROW YOUR PROFITS Marketing (mar.ket.ing): Three syllables that fill most small business owners and entrepreneurs with dread. If this describes you, then you need to read this book because marketing and managing a thriving and profitable business is nothing to fear, nor does it have to be overly expensive or complicated. In fact, growing your business can be both a lot of fun and very, very profitable. This book is written as a series of conversational articles organized into chapters. Each article/chapter contains lots of great advice on such topics as: . Marketing . Customer...
THIS BOOK WILL GROW YOUR PROFITS Marketing (mar.ket.ing): Three syllables that fill most small business owners and entrepreneurs with dread. If this ...
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cena:
56,83 |
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The StreetSmart Marketer: 11 Low-Cost Keys that Unlock the Secrets to Rapid Growth in Your Business
ISBN: 9780978107048 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A majority of small businesses fail, most within a few years of start-up, some after a generational change in management. Nearly two-thirds of such firms are owned or managed by women. This book intends to present realistic, low-cost marketing that works. It covers topics such as Me Marketing versus You Marketing; and How to Woo Your customers. Jim Blasingame, of The Small Business Advocate show, noted: "Where else can you get 30 years of marketplace wisdom and rubber-meets-the-road experience, condensed into one package you can hold in your hand? In The StreetSmart Marketer, Michael Hepworth...
A majority of small businesses fail, most within a few years of start-up, some after a generational change in management. Nearly two-thirds of such fi...
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cena:
56,83 |
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Turn Eye Appeal Into Buy Appeal: How to Easily Transform Your Marketing Pieces Into Dazzling, Persuasive Sales Tools !
ISBN: 9780978537135 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more. It has: Over 200 full-color illustrations Details appreciated by people with tight deadlines...
This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and co...
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cena:
128,64 |
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Marketing from the Trenches: Your Guide to Retail Success
ISBN: 9780978989309 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to readers proven methods that will grow their business.
Through anecdotes, real-life experiences, and documented growth trends, the book reveals to readers proven methods that will grow their business.
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cena:
59,56 |
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Market Oriented Product Innovation: A Key to Survival in the Third Millennium
ISBN: 9781402071386 / Angielski / Twarda / 410 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough...
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by givin...
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cena:
602,40 |
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Aerospace Marketing Management: Manufacturers - OEM - Airlines - Airports - Satellites - Launchers
ISBN: 9781402071515 / Angielski / Twarda / 536 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book contains 45 case studies of aeronautics and space companies including: Aeromexico, Airbus, Airbus Military Company, Air France, AirNewco.com, American Airlines, Aviation Week & Space Technology, Boeing, Bombardier, CFM International, Dassault, EADS, easyJet, Eurocopter, Eurofighter, Executive Jet, Falcon, Latecoere, Lufthansa Technik, MedJet, MyAircraft.com, Paris Air Show, Qualiflyer, Rolls Royce, Servair, Sea Launch, Sicma AeroSeat, Singapore Airlines, SkyTeam, Snecma, Spot Image, Star Alliance, Starsem, Swissair, Thai Airways, Turbomeca, Virgin Atlantic, Weber Aircraft, Zodiac....
This book contains 45 case studies of aeronautics and space companies including: Aeromexico, Airbus, Airbus Military Company, Air France, AirNewco.com...
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cena:
803,21 |
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Optimal Control and Differential Games: Essays in Honor of Steffen Jørgensen
ISBN: 9781402071539 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science. This volume explores the application of these methodologies to new as well as to classical decision problems in management sciences and economics. In Part I, optimal control and dynamical systems approaches are used to analyze problems in areas such as monetary policy, pollution control, relationship marketing, drug control, debt financing, and ethical behavior. In Part II differential games are applied to problems such as... Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in manageme... |
cena:
401,58 |
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Intelligent Support Systems for Marketing Decisions
ISBN: 9781402071942 / Angielski / Twarda / 514 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-a-vis marketing decisions and in new product development situations. Part II... Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other mar... |
cena:
602,40 |
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Market Response Models: Econometric and Time Series Analysis
ISBN: 9781402073687 / Angielski / Miękka / 502 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It s not just us that we are talking...
From 1976 to the beginning of the millennium covering the quarter-century life span of this book and its predecessor something remarkable has happened...
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cena:
1325,32 |
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The Effect of Advertising and Display: Assessing the Evidence
ISBN: 9781402075148 / Angielski / Twarda / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which is designed for both advanced students and practitioners.
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New... How does advertising work? Research findings on the effects of advertising are assembled and critically reviewed in this clearly written book, which i...
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cena:
401,58 |
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Differential Games in Marketing
ISBN: 9781402076138 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with... Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such ...
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cena:
602,40 |
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Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains
ISBN: 9781402076145 / Angielski / Twarda / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination,... Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing empha... |
cena:
602,40 |
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Marketing for Greater Profits: A Practical Guide for Results-Oriented Entrepreneurs and Sales Professionals Who Understand That Time is Money
ISBN: 9781403323415 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Askins informative book includes tips on managing within the marketing cycle, choosing champions, selecting the right team, and developing solicitation strategies.
Askins informative book includes tips on managing within the marketing cycle, choosing champions, selecting the right team, and developing solicitatio...
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cena:
90,24 |
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A Handbook of Marketing Mathematics: With Automatic Spreadsheets for Quantitative Marketing
ISBN: 9781403342706 / Angielski / Miękka / 437 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
112,85 |
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A Handbook of Marketing Mathematics: with automatic spreadsheets for Quantitative Marketing
ISBN: 9781403342713 / Angielski / Twarda / 468 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
162,61 |
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Spiritual Marketing: A Proven 5-Step Formula for Easily Creating Wealth from the Inside Out
ISBN: 9781403347084 / Angielski / Twarda / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
110,47 |
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Money, Marketing
ISBN: 9781403387196 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Musicians Corner offers insights and information, tips and techniques, strategies and stories, on thriving and surviving in the music business from your hometown to the hall of fame!
Not only a handbook of strategies for marketing and selling yourself and your music effectively, "Money, Marketing, & Myths inside the Musician's Corner Volume One" also tackles the tricky task of effective communication inside this business of music. By tapping into the many subjective strengths we all possess, the Musicians Corner will motivate and challenge you to gain a competitive edge over your... The Musicians Corner offers insights and information, tips and techniques, strategies and stories, on thriving and surviving in the music business fro...
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cena:
63,09 |
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Added Value: The Alchemy of Brand-Led Growth
ISBN: 9781403903877 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and...
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and bran...
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cena:
200,77 |
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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
ISBN: 9781403905192 / Angielski / Twarda / 179 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon th...
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cena:
301,18 |
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The Visionary Package
ISBN: 9781403906779 / Angielski / Twarda / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly an...
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cena:
200,77 |
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