Turn Eye Appeal Into Buy Appeal: How to Easily Transform Your Marketing Pieces Into Dazzling, Persuasive Sales Tools !

ISBN-13: 9780978537135 / Angielski / Miękka / 2006 / 136 str.

Karen A. Saunders

Opis

This award-winning book is loaded with samples and eye-popping tips to show entrepreneurs and non-designers how to create eye-catching graphics and compelling content for business cards, postcards, flyers, websites and book covers. Whether you're a small business owner, student or administrative assistant, you will learn what makes a good logo, how to pick harmonious colors, how to employ good branding techniques, how to create organized and attractive layouts and slide presentations and much more. It has: Over 200 full-color illustrations Details appreciated by people with tight deadlines Hundreds of techniques to reinforce your strategies Tips for writing persuasive copy that "hooks" customers The book is organized in 11 sections: Good Marketing Requires Good Design Make Visual Elements Memorable Writing Persuasive Content and Making it Flow The Best Typography for Design and Readability Laying Out Your Pages with Style Design Solutions for Specific Projects Working with Digital Imagery The Role of Color in Your Design Getting Graphics Files Ready to Print Answers to Your Printing Questions Resources"