Nikolaos F. Matsatsinis Robin D. Rogers Kenneth R. Seddon
This book contains the lecture notes for the NATO Advanced Research Workshop on th Green Industrial Applications of Ionic Liquids held April 12th_16, 2000 in Heraklion, Crete, Greece. This was the fIrst international meeting devoted to research in the area of ionic liquids (salts with melting points below 100 0c), and was intended to explore the promise of ionic liquids as well as to set a research agenda for the fIeld. It was the fIrst international meeting dedicated to the study and application of ionic liquids as solvents, and forty-one scientists and engineers from academia, industry, and...
This book contains the lecture notes for the NATO Advanced Research Workshop on th Green Industrial Applications of Ionic Liquids held April 12th_16, ...
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.
Part I discusses the basic concepts of multicriteria analysis vis-a-vis marketing decisions and in new product development situations. Part II...
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other mar...
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.
Part I discusses the basic concepts of multicriteria analysis vis-a-vis marketing decisions and in new product development situations. Part II...
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other mar...