A complete handbook on a critical issue for today's business leaders-how to improve customer satisfaction, control costs, and maximize profits
Producing a product or service to heighten customer satisfaction-and doing so cost effectively-do not have to be mutually exclusive objectives. With Market Driven Enterprise, Amiya Chakravarty presents a state-of-the-art, clearly designed framework for responding to market forces while keeping total costs in check.
The book's twelve chapters are divided into three sections: interfaces and decision-making in an enterprise,...
A complete handbook on a critical issue for today's business leaders-how to improve customer satisfaction, control costs, and maximize profits <...
Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination,...
Integration is an important and practical matter in today's globalized commerce. This has led companies and organizations to place increasing empha...
