This book contains 45 case studies of aeronautics and space companies including: Aeromexico, Airbus, Airbus Military Company, Air France, AirNewco.com, American Airlines, Aviation Week & Space Technology, Boeing, Bombardier, CFM International, Dassault, EADS, easyJet, Eurocopter, Eurofighter, Executive Jet, Falcon, Latecoere, Lufthansa Technik, MedJet, MyAircraft.com, Paris Air Show, Qualiflyer, Rolls Royce, Servair, Sea Launch, Sicma AeroSeat, Singapore Airlines, SkyTeam, Snecma, Spot Image, Star Alliance, Starsem, Swissair, Thai Airways, Turbomeca, Virgin Atlantic, Weber Aircraft, Zodiac....
This book contains 45 case studies of aeronautics and space companies including: Aeromexico, Airbus, Airbus Military Company, Air France, AirNewco.com...
Aerospace Marketing Management is a marketing manual devoted to:
-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers.
It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The...
Aerospace Marketing Management is a marketing manual devoted to:
-the aeronautics sector: parts suppliers, aircraft manufacturers,...
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole ...
