Marketing from the Trenches: Your Guide to Retail Success

ISBN-13: 9780978989309 / Angielski / Miękka / 2006 / 128 str.

Rudolf J. Waldner

Opis

Marketing from the Trenches is a must read for every retail business owner, manager, and entrepreneur. Through anecdotes, real-life experiences, and documented growth trends, the book reveals to the reader proven methods that will grow their business. The increasing endorsements are a testament to the authors growing list of followers.The authors three "P"s are far more relevant than the scholastic marketing models four "P"s, most especially for those in retail operations. The writing style is casual with an ever present tongue-in-cheek sense of humor that wont allow the reader to put the book down.