A majority of small businesses fail, most within a few years of start-up, some after a generational change in management. Nearly two-thirds of such firms are owned or managed by women. This book intends to present realistic, low-cost marketing that works. It covers topics such as Me Marketing versus You Marketing; and How to Woo Your customers. Jim Blasingame, of The Small Business Advocate show, noted: "Where else can you get 30 years of marketplace wisdom and rubber-meets-the-road experience, condensed into one package you can hold in your hand? In The StreetSmart Marketer, Michael Hepworth...

A majority of small businesses fail, most within a few years of start-up, some after a generational change in management. Nearly two-thirds of such firms are owned or managed by women. This book intends to present realistic, low-cost marketing that works. It covers topics such as Me Marketing versus You Marketing; and How to Woo Your customers. Jim Blasingame, of The Small Business Advocate show, noted: "Where else can you get 30 years of marketplace wisdom and rubber-meets-the-road experience, condensed into one package you can hold in your hand? In The StreetSmart Marketer, Michael Hepworth...