Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you). Using examples and interviews from Harley Davidson, Ritz Carlton, Starbucks, as well as several small businesses, Tattoo shows that fans are born from customer-focused, consistent actions by companies. It offers a blueprint for businesses to follow and shows that "customer advocacy" does not have to be expensive or complicated to be effective. The book gets its title from the...
Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (...
Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (customers who go out and bring business to you). Using examples and interviews from Harley Davidson, Ritz Carlton, Starbucks, as well as several small businesses, Tattoo shows that fans are born from customer-focused, consistent actions by companies. It offers a blueprint for businesses to follow and shows that "customer advocacy" does not have to be expensive or complicated to be effective. The book gets its title from the...
Tattoo is about how customer zealots are inspired. The book makes a compelling business case for companies of all sizes to create customer advocates (...