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Building Customer-Brand Relationships
ISBN: 9780765617996 / Angielski / Miękka / 480 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the marketer to understand which audiences are important for a product, what delivery forms are appropriate,...
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to c...
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302,37 zł |
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Manager's Guide to Excellence in Public Relations and Communication Management
ISBN: 9780805818093 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations - large or small - that...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Busi...
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cena:
707,28 zł |
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Building a Customer Service Culture: The Seven Serviceelements of Customer Success (PB)
ISBN: 9781593119355 / Angielski / Miękka / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The tenets of excellent customer service are central to any organization that creates or delivers products or services In fact, excellent customer service is a bigger differentiator today than it was twenty years ago. Customers are hungry for good service; they are hungry to establish long-term relationships with those who provide not only a one-time solution but serve as a long-term resource. There is a problem, however. Organizations and the people who work within them have difficulty implementing the principles of customer service. The vast majority of books and training materials on...
The tenets of excellent customer service are central to any organization that creates or delivers products or services In fact, excellent customer ser...
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cena:
205,38 zł |
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Building a Customer Service Culture: The Seven Serviceelements of Customer Success (Hc)
ISBN: 9781593119362 / Angielski / Twarda / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The tenets of excellent customer service are central to any organization that creates or delivers products or services In fact, excellent customer service is a bigger differentiator today than it was twenty years ago. Customers are hungry for good service; they are hungry to establish long-term relationships with those who provide not only a one-time solution but serve as a long-term resource. There is a problem, however. Organizations and the people who work within them have difficulty implementing the principles of customer service. The vast majority of books and training materials on...
The tenets of excellent customer service are central to any organization that creates or delivers products or services In fact, excellent customer ser...
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cena:
385,09 zł |
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Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
ISBN: 9781420093308 / Angielski / Twarda / 205 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market. Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data... Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In t... |
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253,60 zł |
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The Customer Satisfaction Audit
ISBN: 9781902433981 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An 8-step audit to ensure that your organisation stays focused on customer needs The only sustainable competitive advantage is based on satisfying customers thoroughly. Yet research shows that less than one third of all companies have a well developed and coherent customer satisfaction process linked to operating strategies and plans. This audit is the ideal business tool for any company seeking to analyse and improve customer satisfaction levels. It first explains the customer satisfaction process in detail, then analyses why companies fail to satisfy their customers and sets out a framework...
An 8-step audit to ensure that your organisation stays focused on customer needs The only sustainable competitive advantage is based on satisfying cus...
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cena:
301,29 zł |
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Chocolates on the Pillow P
ISBN: 9780470404638 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Praise for Chocolates on the Pillow Aren't Enough
"Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish, well, it's true--chocolates on the pillow are not enough. A great read " "If you don't work for your customer, you're not doing your job. Who better to... Praise for Chocolates on the Pillow Aren't Enough
"Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the ... |
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57,46 zł |
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Customer Advisory Boards: A Strategic Tool for Customer Relationship Building
ISBN: 9780789015570 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Learn why customer advisory boards are so successful--and how to create one for any business
From a leading authority in business management comes a book to give your company the winning edge. Customer Advisory Boards: A Strategic Tool for Customer Relationship Building examines the customer advisory board (CAB)--one of the most effective competitive tools for building and maintaining customer satisfaction. This business guide shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business,... Learn why customer advisory boards are so successful--and how to create one for any business
From a leading authority in business management com... |
cena:
658,50 zł |
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
ISBN: 9780789015587 / Angielski / Miękka / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines the customer advisory board (CAB) - one of the most effective competitive tools for building and maintaining customer satisfaction. Shows how to create and make use of an effective CAB, and how doing so can give your company a marketing advantage and improve vital aspects of business.
Examines the customer advisory board (CAB) - one of the most effective competitive tools for building and maintaining customer satisfaction. Shows how...
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cena:
253,60 zł |
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Customer Lifetime Value : Reshaping the Way We Manage to Maximize Profits
ISBN: 9780789034359 / Angielski / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all...
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand C...
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cena:
731,67 zł |
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The Service Providers
ISBN: 9780230514973 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The success of service organizations ultimately depends on employees in customer service roles; their performance affects customer satisfaction and loyalty. Integrating theory and research, thisbookexplores thefactors that determine the performance of service providers, and points to important managerial implications."
The success of service organizations ultimately depends on employees in customer service roles; their performance affects customer satisfaction and lo...
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cena:
403,47 zł |
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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises
ISBN: 9780136027164 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specifically on consumer behavior concepts and illustrating how they're applied in the real world.
The Importance of Customer Centricity; Customer Perception; Customer Learning and Memory; Customer Motivation and Personality; Segmenting, Targeting, and Positioning; Reference Group Influence and Diffusion of Innovation; Customer Attitudes; Marketing Communication and Attitude Change; Customer Decision Making; Qualitative and Interpretive... This concise paperback includes thirty-five cases and activities, each reviewed by a respected practitioner in the field, focusing specificall...
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cena:
723,59 zł |
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The People Approach to Customer Service
ISBN: 9780981791500 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Henry offers a plan for training everyone in an organization to exceed the expectations of internal and external customers.
Henry offers a plan for training everyone in an organization to exceed the expectations of internal and external customers.
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cena:
112,19 zł |
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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
ISBN: 9780470448212 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of...
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including D...
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cena:
169,09 zł |
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Strategic Customer Management: Strategizing the Sales Organization
ISBN: 9780199544509 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers.
Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional... A revolution is taking place in the way companies organize and manage the "front-end" of their organization, where it meets its customers.
Traditi... |
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352,88 zł |
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Dissatisfied Customers: Chinese Business Institute Students Speak Out
ISBN: 9781604568905 / Angielski / Miękka / 119 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. At an institution of higher learning in one of China's richest coastal cities, the college students are invited to make their complaints known. The students' complaints registered in this book clearly demonstrate that they are keenly aware of the necessary elements of a quality education. Their concerns track with the concerns expressed in published articles on applied linguistics.
At an institution of higher learning in one of China's richest coastal cities, the college students are invited to make their complaints known. The st...
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cena:
272,08 zł |
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Performance Measurement and Leisure Management
ISBN: 9780415553827 / Angielski / Twarda / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a unique collection of empirical cases which critically discuss issues in measuring performance in the leisure industry. This book was published as a special issue of Managing Leisure. This book is a unique collection of empirical cases which critically discuss issues in measuring performance in the leisure industry. This bo... |
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438,95 zł |
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Bridges to the Customer's Heart: Commonsense Uncontested Strategies to Outsell, Outsmart and Out-Compete the Competition by Doing the Simple Things Th
ISBN: 9781438959672 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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79,99 zł |
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Customer.Community: Unleashing the Power of Your Customer Base
ISBN: 9780787956219 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online -customer community- that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show...
The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailo...
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cena:
103,57 zł |
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Customer Relationship Management: Marketing 04.04
ISBN: 9781841122137 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fast track route to developing world customer relationships
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold Includes a glossary of key concepts and a comprehensive resources guide Fast track route to developing world customer relationships
Covers all the key techniques for successful customer relationship management, from dev... |
cena:
46,16 zł |
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