Business as usual simply will not work in today's banking environment. In fact, many of the problems facing the commercial banking industry have resulted from current bank management practices. The Value Driven Bank clearly articulates a blueprint for change - a change that will enable your bank to leverage superior customer value into greater profitability and market leadership. Becoming the outstanding value deliverer begins with a vision of value excellence that transcends the entire organization. This vision becomes a critical component in the value infrastructure focusing the bank on...
Business as usual simply will not work in today's banking environment. In fact, many of the problems facing the commercial banking industry have resul...
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market.
Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data...
Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In t...
