B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives designed by industry leaders such as Cisco Systems and Dell Computer, as well as lesser-known trailblazers such as VerticalNet and eCredit.com, Michael Cunningham clearly identifies the key issues in assessing opportunities, building technological and organizational capabilities, and designing a successful business-to-business strategy using the full power of the Internet.
B2B presents the first definitive blueprint for creating a profitable business-to-business e-commerce strategy. Showcasing successful initiatives desi...
Partnerships are the lifeblood of e-commerce. Innovative alliances such as private exchanges, self-service partnerships, syndicated e-commerce, affiliate programs, and e-learning forums are today's new competitive advantage. In Partners.com, Michael Cunningham shows businesses how to forge leading-edge Internet partnerships fast--with competitors, customers, suppliers, distributors, employees, and other businesses--and foster an environment that will allow them to flourish. From Amazon's consumer affiliate program to General Motors' state-of-the-art business-to-business mega-hub, COVISINT,...
Partnerships are the lifeblood of e-commerce. Innovative alliances such as private exchanges, self-service partnerships, syndicated e-commerce, affili...
Fast track route to developing world customer relationships
Covers all the key techniques for successful customer relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing
Examples and lessons from some of the world's most successful businesses, including Cisco and EclipsysEMC, and ideas from the smartest thinkers, including Don Peppers, Thomas Siebel and Patricia Seybold
Includes a glossary of key concepts and a comprehensive resources guide
Fast track route to developing world customer relationships
Covers all the key techniques for successful customer relationship management, from dev...
Fast track route to developing effective and profitable e-strategies for organizations.
Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business.
Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.
Includes a...
Fast track route to developing effective and profitable e-strategies for organizations.
Covers all the key techniques for development of a coherent...
